A digital marketing professional, or specialist, is often responsible for developing the strategy used in marketing a company’s product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others.
7 Types of Digital Marketing with Examples Social Media Marketing Platforms. Influencer Marketing. Email Marketing. Content Marketing. Search Engine Optimization (SEO) Marketing. Pay-per-click (PPC) Affiliate Marketing.
The importance of digital marketing has opened numerous doors for individuals with the intentions of pursuing careers in the field. In fact, digital marketers were the most hired persons by companies in 2015 according to Smart Insights. By 2020 , experts in this area will be the most influential and with good reason.
The average salary for a Digital Marketing Manager is Rupees 8,09,777 in India . This is for a candidate with a 4 – 8 years range of experience. Some other factors like Industry, Qualification, Digital Marketing Certification, and City of residence play an important part in deciding the salary .
Pay -Per-Click Managers PPC managers are expected to handle various ad types, such as Google Display, Bing ads, and other paid search engine advertising . The demand for PPC managers and the salary making it one of the highest paying digital marketing jobs in India .
At a Glance: Here are the 3 Types of Digital Media Owned Media . Paid Media . Earned Media .
To help you determine which digital marketing strategies may work best for your business, here are six of the most effective types of digital marketing: Content Marketing . Search Engine Optimization . Search Engine Marketing /Pay-per-Click. Social Media Marketing . Affiliate and Influencer Marketing. Email Marketing .
Check out the digital marketing roles blog post to learn more about the various career options in digital marketing. Advantages.
|Role||Salary in Rupees|
|SEM/PPC expert||3 lakhs to 5 lakhs|
|Web developer/designer||3 lakhs to 6 lakhs|
|Social Media Manager||3.5 lakhs to 7 lakhs|
|Content Writer||2.5 lakhs to 5 lakhs|
From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike. This shift towards AI automation provides a more seamless, efficient, and accurate approach to paid media, while simultaneously lowering customer acquisition costs.
Here are 10 steps you can follow today to pursue a career in digital marketing : Get to know the basics of digital marketing . Start your own website. Become an SEO Expert. Get a Google Ads Certification. Master Facebook Ads Advertising . Become an expert in Google Analytics. Get a digital marketing job as a freelancer.
jgetner: Digital marketing is a vast market with many sub markets and domains. But digital marketing is mainly any advertisement used online, video, radio and tv. While SEO is not marketing it is so your site can be optimized to rank higher in search engines such as google, bing and yahoo among others.
The good news is, getting started with digital marketing is fairly easy . Most online advertising platforms make it easy to sign up and create your first campaign (it is how they make money, after all). Here are a few links to beginner guides for several different digital marketing strategies: Paid search advertising.
List of Top 10 Highest Paying Jobs in India Machine Learning Experts. Blockchain Developer . Full Stack Software Developer . Product Management. Management Consultant . Investment Banker . Chartered Accountant . Marketing Manager.
Qualifications include a Level 2 Certificate in the Principles of Marketing or a Level 3 Diploma in Digital Marketing. You could do a Digital Marketer advanced or degree apprenticeship, or an advanced or higher apprenticeship in Social Media and Digital Marketing.