Marketing means promoting a product, service or an idea. On this type of course you study business with a focus on marketing techniques – relating to advertising, customer relations, market research, consumer behaviour, public relations (PR) and event organisation.
At undergraduate level, marketing degrees are available both as a BA ( Bachelor of Arts ) or a BS ( Bachelor of Science ).
You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits. Marketing degrees will also call for strong presentation, debating, and communication skills – useful in any job. If you opt for a BA in marketing , you’ll focus on the creative and communication side.
You can succeed in marketing with a bachelor’s degree in several fields, but a marketing degree makes it easier to land an entry-level job and rise in your field faster. There are several reasons why an undergraduate marketing degree is a good idea and why a graduate degree is even better.
At a minimum, marketers need to do reporting, which is based on math . There are a wide variety of math skills that marketers should have. These include statistics, geometry, economics, finance and even calculus. These all have practical applications: understanding the customer, delivering value and measuring ROI.
Depending upon your level of dedication, marketing majors can take the following time to complete: Associate’s degree programs, which provide entry-level opportunity, usually take two years. A bachelor’s degree program takes four years. Master’s degree programs and MBAs generally require one to two years.
Perhaps the best way for managers to prepare for that is through an Integrated Marketing Communications specialty. Most often IMC specialties or coursework can be found in master’s in marketing or master’s in communications degree programs.
There are several important types of marketing degrees students should be aware of, including the Bachelor of Science in Marketing , the Bachelor of Science in Business Administration, and MBA in marketing .
If you’re really interested in Marketing , do a double major . Marketing is a fairly easy major so I don’t think it’s that much additional work. I graduated almost 3 years ago with a degree in Marketing and I wish I had done something else, or something in addition to it.
Corporate Communications Director. Average salary: $124,054. Marketing Research Director. Average salary: $111,907. Director of Email Marketing. Average salary: $102,588. Director of Digital Marketing. Content Marketing Director. Product Marketing Manager . Demand Generation Manager. Brand Marketing Manager .
Some courses for a Bachelor’s degree in Marketing are: Managerial Communications . Macroeconomics. Public Relations. Principles of Marketing. Quantitative Methods. Principles of Finance . Business to Business Marketing.
Marketing is a major jobs sector in Australia , employing approximately 269,000 workers throughout the country. With so many professionals in the industry and a market that’s rapidly changing in terms of in- demand skills and emerging technologies, there’s certainly no shortage of competition in the sector.
Yes there are endless online courses that will help you develop your digital marketing skill set, but a bachelors degree is essential. It’s not hard but it’s not what you’d expect either. Marketing is very broad so find your niche and get good at it. Id advise being selective about your first job in marketing though.
Marketing is a constantly evolving industry. If you’re just getting started in marketing , entry-level marketing positions already have relatively competitive pay : the average base pay for marketing assistants, according to Glassdoor salary data, for example, ranges between $32,000 and $55,000 per year.