Marketing directors are responsible for their company’s marketing and communications strategies, as well as overall branding and image. They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyse the market and competitors.
Important Skills for a Marketing Director in 2020 Strategic Thinking. At the top of this list for a reason, strategic thinking is a critical skill that all marketing leaders must have. Communication . Analytical Skills. Project Management. Technical Skills.
To be eligible for the AMA’s PCM certification you must have a bachelor’s degree and 4 years of professional marketing experience or a master’s degree and 2 years professional experience. Sales & Marketing Executives International (SMEI) offers the Certified Marketing Executive (CME) designation.
According to The Creative Group 2019 Salary Guide, however, the average salary for marketing directors is $108,000. Glassdoor reports that marketing directors earn $96,000, PayScale reports the average salary is closer to $88,000, and ZipRecruiter’s estimate is significantly lower at $74,000.
Marketing managers are typically in charge of marketing related to specific products or campaigns, while marketing directors oversee the activities of the entire marketing department. Marketing directors work with organizational leaders to create campaigns and goals, which are then worked on by the marketing team.
Some common job titles for marketing generalists include: Chief marketing officer . Director of marketing . Marketing analyst . Marketing coordinator . Marketing consultant. Marketing manager . Marketing and promotions manager . Marketing specialist .
Marketing manager positions have a higher than average projected growth rate, according to both Monster and U.S. News and World Report. Therefore, it’s really not difficult to land a job as a marketing manager if you’re good.
The 7 functions of marketing: A field guide (Infographic) Promotion . Selling . Product management . Marketing information management . Pricing . Financing . Distribution .
They generally report to top management. Most Marketing Directors have an advanced degree in business. At the minimum, they should have a degree in marketing and at least 10 years’ experience in the field.
Marketing is a good major because it’s extremely versatile and can lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors can pull in $50k to $200k a year.
80% of marketers feel they’re overloaded and understaffed. According to a study done by Workfront (2), a supplier of project management software, one in four industry professionals remarked that they experience “high stress ” on a daily basis. The rest of the group reported at least some sort of tension in the office.
Corporate Communications Director. Average salary : $124,054. Marketing Research Director. Average salary : $111,907. Director of Email Marketing . Average salary : $102,588. Director of Digital Marketing . Content Marketing Director. Product Marketing Manager. Demand Generation Manager. Brand Marketing Manager.
Education. A bachelor’s degree is usually the minimum requirement to become a marketing director. Many directors earn a degree in marketing, but other relevant fields include marketing research, information technology and advertising.
Stock options, bonuses, benefits and other company perks can increase the base salary by 10% or more. Median Annual Salary.
|Marketing Career||Average Annual Salary*|
|Market Research Analyst||$71,570|
|Public Relations Manager||$132,630|