A hard bounce is an email that couldn’t be delivered for permanent reasons. Maybe the email’s a fake address, maybe the email domain isn’t a real domain, or maybe the email recipient’s server won’t accept emails . A soft bounce is an email that couldn’t be delivered because of temporary reasons.
Soft bounces are recognized by the email server, but are returned to the sender for a variety of reasons. This can include issues like the mailbox being full or temporarily unavailable.
A soft bounce means that the email address was valid and the email message reached the recipient’s mail server. However, common reasons it bounced back include: The server was down. The message was too large for the recipient’s inbox.
Soft bounces could be caused by a recipient’s mailbox being full, the email server being offline or rate-limiting the number of messages it receives, or the message itself being too large. A soft bounce should be retried for up to 72 hours for one campaign, and then suppressed for that campaign.
The benchmark for bounces is less than 2%. Anything above a 2% bounce rate for your email campaign is worthy of your attention. If you’re seeing bounce rates over 5%, or even as high as 10% or greater, this suggests a significant problem that you will want to resolve.
return to sender
How to reduce email bounce rate? 8 effective methods Start with a good sign up form. Reduce email bounce rate by using double opt-in contacts only. Clean up contact list before you try to send to it. Don’t use the first campaign as a way to ‘clean’ your list! Ask for updated information. Verify your sender domain.
A soft bounce in email marketing refers to an email that gets as far as your recipient’s mail server but bounces back undelivered before it gets into the inbox.
11 Easy Ways to Reduce Your Bounce Rate A Brief Note About the Problems with Bounce Rate . Optimize Page Load Time. Make Your Content More Accessible with Smart Formatting. Use Sidebar Widgets and Promotions Sparingly. Cross-Reference Bounce Rate with Time on Site. Ruthlessly Optimize for Relevance. Include a Single, Clear Call to Action.
Blocked email address If an email account is in the blocked list, then the emails from the particular sender will not be delivered into the receiver’s inbox, so that a bounce back will be generated.
If you’re receiving Mail Delivery Failure notices for messages you are sure you did not send, there may be two causes: 1. Your computer has been infected by a virus that is sending emails from your address without your knowledge. If the recipient email address happens to be valid, they’ll receive the spam/ email fraud.
What you need to do to reduce your bounce rate Remove will take the contact away from your list, but allow the contact to be added again. Do Not Mail List will make sure that the contact can never be added again.
Soft Bounce – DNS Failure : The email server is temporarily unable to deliver your message to the recipient email address because of a DNS problem. The email server could not deliver your message to the recipient because the message size is too large.
As a broad rule of thumb, you’re aiming for a website bounce rate of under 40%. Between 40% and 55% is usually okay, while 55-65% shows significant room for improvement. If your bounce rate is above 90% or below 20%, that often indicates a tracking or code installation error.
A hard bounce is an email that has failed to deliver for permanent reasons, such as the recipient’s address is invalid (either because the domain name is incorrect, isn’t real, or the recipient is unknown.)