Integrated Marketing Communications recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact.
How to Write an Integrated Marketing Communication Plan Understanding Your Target Audience. Identifying your target audience is the first step to creating a successful plan . Picking the Right Channel for Integrated Marketing . Developing a Consistent Look. Collecting Relevant Information and Writing the Plan . Reviewing Your Plan . Conclusion.
Integrated marketing communications is an approach to promoting a message through multiple strategies that work together and reinforce one another. For example, a company may promote a new logo, slogan, or strategy through multiple media such as print, television, web, and social networks.
Integrated Marketing Communications is an integration of marketing tools such as advertising, online marketing , public relation, direct marketing , and sales promotion. Promotional tools are effective when they work together rather than in isolation.
Components of IMC include: the foundation , the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.
Examples of market integration are the establishment of wholesaling facilities by food retailers and the setting up of another plant by a milk processor. In each case, there is a concentration of decision making in the hands of a single management.
B2C companies such as Coca-Cola, Red Bull, Starbucks, Apple, American Express, Stonyfield Farm/Danone and newcomer GoPro are great examples of companies that are doing IMC right. B2B companies such as Intermedia, Datavail, and Rockwell Automation are also using IMC to achieve business and marketing goals.
Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication . It includes your message (what is to be said), the medium (where it is to be said), and the target (to whom your message is reaching).
How can TV be best used in an integrated marketing communications program ? – can impart brand meaning to either attract people to the brand, or reinforce current relationship with it, through its unique ability to deliver a creative big idea. TV + radio ratings depend on the time of a day a program runs.
As the field grows, graduates with a master’s degree in integrated marketing communications are in high demand. The market for integrated marketing communications degree holders is strong , and the career opportunities are both varied and lucrative.
8 Key Components of Integrated Marketing Print Marketing. Even in this digital age, print is an important component of an integrated marketing campaign. Banner Ads. Landing Pages. Email Marketing. Social Media. Organic Search Engine Marketing. Paid Search Engine Marketing. Direct Mail Marketing.
The five traditional elements of the MARCOM mix are Advertising , Direct Marketing , Personal Selling , Public Relations and Sales Promotion .
The first step towards managing integrated marketing communication is to identify the target audience. You need to understand who all are the customers who would actually benefit from your products. Understand their needs and expectations. The second step is to know what you intend to communicate .
Apple’s close attention to detail in every stage of product is how it thrives in marketing communications . They also use press integration tools, promotional tools, press releases and introductory meetings for new products to create excitement amongst masses.