There are several important types of marketing degrees students should be aware of, including the Bachelor of Science in Marketing , the Bachelor of Science in Business Administration, and MBA in marketing .
A marketing major studies the branding and promotion of products and services to the public, which is targeted through specific demographics. Marketing touches many areas of study, so students will be well-versed in advertising, communications, consumer behavior, public relations, and marketing strategy and research.
Marketing is a good major because it’s extremely versatile and can lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors can pull in $50k to $200k a year.
Since marketing degrees are often considered a part of the overall study of business , graduates with a bachelor’s in marketing often also have career opportunities in a variety of different public and private sector businesses , including, but not limited to, positions such as: Marketing Manager.
At undergraduate level, marketing degrees are available both as a BA (Bachelor of Arts) or a BS (Bachelor of Science).
1a. Sample Occupations Field Service Director. Brand Manager. Promotions Manager. Forecast Analyst/Demand Planner. Marketing Analyst. Project Manager. Account Manager. Fashion Retailer*
Marketing is a constantly evolving industry. If you’re just getting started in marketing , entry-level marketing positions already have relatively competitive pay : the average base pay for marketing assistants, according to Glassdoor salary data, for example, ranges between $32,000 and $55,000 per year.
You can succeed in marketing with a bachelor’s degree in several fields, but a marketing degree makes it easier to land an entry-level job and rise in your field faster. There are several reasons why an undergraduate marketing degree is a good idea and why a graduate degree is even better.
If you’re really interested in Marketing , do a double major . Marketing is a fairly easy major so I don’t think it’s that much additional work. I graduated almost 3 years ago with a degree in Marketing and I wish I had done something else, or something in addition to it.
Easiest Business Majors Human Resources. Marketing. Organizational Leadership. International Business. Business Administration and Management .
At a minimum, marketers need to do reporting, which is based on math . There are a wide variety of math skills that marketers should have. These include statistics, geometry, economics, finance and even calculus. These all have practical applications: understanding the customer, delivering value and measuring ROI.
Although marketing professionals are in high demand , there is intense competition for the best jobs. Anybody wishing to enter the marketing profession should first earn a bachelor’s degree in marketing from a four-year university.
Best Jobs for Business Majors: Bachelor’s Degree For business majors, transitioning into advertising and promotions is a profitable decision. A business degree with a focus on marketing and management can help you succeed in this position.
Related majors include advertising, marketing research, public relations and sales management. Studying marketing at a four-year college or university will lead to a Bachelor’s of Science (BS), Bachelor of Science in Business Administration or Bachelor of Business Administration (BBA) Degree.
Unlike law or accountancy, however, it is not necessary to have a related degree to enter the marketing profession. This has led some in the industry to question whether marketers need a degree to perform and progress in their job and career. “Employers want people who they know will be able to do the job .