Definition: Service marketing refers to the application of a different set of tactics or strategies to anticipate the consumer’s need for an intangible product. While selling off services , convincing the consumers and pricing the intangible products is a challenging task.
Example when a person goes to a dentist he use the services of the dentist and returns with a relief. In the process he does not get any physical commodity but still he has consumed a service . Core goods providers provide a significant service component as part of their businesses.
A service marketer can use any of the traditional channels of distribution for distributing services to the consumers. 4. Promotion: Promotion is equally important to enhance the sales of the services as it is in the case of tangible goods.
Definition of Service Marketing : Service marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing services is different from marketing goods because of the unique characteristics of services namely, intangibility, heterogeneity, perishability and inseparability.
They are Product, Price, Place, Promotion , People, Processes and Physical evidence.
Types of Services – definition Services are diversified in three groups; Business services, social services and personal services. Business services are the services used by businesses to conduct their business activities. Social services are the services provided by NGO’s to pursue a certain set of social goals.
Services marketing Distribution. Pricing. Retail. Service . Activation. Brand licensing. Brand management. Co-creation.
The lines between the points show the different types of marketing that must occur: » External Marketing : occurs between the company and its customers. » Internal Marketing : occurs between the company and its employees. » Interactive Marketing : occurs between the employees and the customers.
Intangibility: The difference between a product and a service are often times challenging for some to understand the difference. Products can be touched, held and smelled in some cases. Services are the opposite; you can’t touch or see a service .
4 Types Of Marketing Plans And Strategies Market Penetration Strategy . Market Development Strategy . Product Development Strategy . Diversification Strategy .
Services are unique and four characteristics separate them from goods, namely intangibility , variability , inseparability , and perishability . Intangibility : Services are intangible, that is, they cannot be seen. Inseparability : Variability : Perishability :
The eight elements of service marketing are place, people, knowledge, value, relationships, problem-solving, specialization and product.
Services marketing strategy focuses on delivering processes, experiences, and intangibles to customers rather than physical goods and transactions. Many services, such as hotels, transportation, and health care, are offerings in and of themselves and are the primary revenue-producing activities of the firms.
A more general classification of services based on the type of function that is provided through them can be as follows: Business services . Communication services . Construction and related engineering services . Distribution services . Educational services . Environmental services . Financial services .
This is a bundle of services that are sold together as a unit by a company. For example, a cleaning company might sell a basic service package that includes a weekly cleaning for a month.