Shopper marketing : A cross-functional discipline designed to improve business performance by using actionable insights to connect with shoppers and influence behavior anywhere along the path to purchase.
Shopper marketing is about focusing on the in-store experience first, and using clever integrated marketing ideas to create touchpoints which seamlessly build to that final experience. 2. Focus on positive interruption Shopping can range from social excursions to task -driven outings.
Shopper media comprises all and any advertising that can influence shopper behaviour and is measurable. This can range from ‘in and around store’, to ‘proximity to store’ through to at-home and digital. In fact, the number of shopper media opportunities available to brands has doubled in the past five years alone.
The consumer is the person who uses the product or service. They eat the food, drink the drink, watch the TV, sit on the chair. The shopper is the person who engages in activities connected with (but not limited to) buying that product (or service).
A personal shopper is someone who shops for others for a living. Personal shoppers can shop for everything, from groceries to furniture, but most personal shoppers buy clothing and accessories for their clients.
Retailers need to prioritize creating unique and personalized shopping experiences, whether the end sale is completed in- store or online. By leveraging personalization technologies within physical stores , retail marketers can use valuable customer insights to provide better experiences and recommendations.
WiFi marketing is when retailers provide wireless internet access to shoppers and then use that as a channel to communicate messages and promotions. It’s just one of the many ways that physical retailers are embracing the digital world — and creating a multichannel experience for their shoppers in the process.
Visual merchandising is a crucial retail strategy that maximises the aesthetics of a product with the intent to increase and maximise sales. The most important function is to draw customers into the shop and close the sale, which is all dependant on the aesthetic quality of your retail display.
Customer marketing refers to any marketing activity or campaign directed at existing customers , specifically designed to drive retention, customer loyalty, advocacy, growth and community participation. When businesses anticipate and meet customer needs, they create brand evangelizing opportunities.
Rather, earned media is something you get organically (although it may be the result of paid or owned media ). The most common types of earned media include any press releases, news features, positive reviews, or social media mentions.
one who shops
Shopper insights are a form of insight into the action and decision making of people considering or buying products or services. Shopper insight can be applied to improve equity, sales and profitability of a brand, category or store through shopper -centric changes to the retail environment and its messaging.
The four primary customer types are: Price buyers. These customers want to buy products and services only at the lowest possible price. Relationship buyers. Value buyers. Poker player buyers.
A shopper is someone who is simply browsing through certain goods in the market but has not necessarily made a purchase. Shoppers are also customers as they are in the market looking for the products being sold. That said, not all customers are shoppers .
A big difference between product branding and retail branding is that in a lot of cases most of the products have a mysterious or even pretended presenter, whereas in retail , consumers come in direct contact with the company and/or product.