Companies that rely on the marketing concept have implemented a market orientation strategy recognize that: customer wants can be satisfied by integrating activities of the firm. Business firms need to have a good understanding of the needs of the marketplace.
Which of the following statements is a difference between market – oriented personnel and sales – oriented personnel ? Market – oriented personnel focus on the production of goods and services, while sales – oriented personnel focus on the benefits of the products its customers seek.
A production orientation is a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace. See 1-2a: Production Orientation.
Why is it usually better for a firm to be market orientated ? Market orientation is usually chosen because customers have become more knowledgeable and require more variety and better quality. To compete, businesses needs to be more sensitive to their customers needs otherwise they will lose sales to their rivals.
The 5 marketing management orientations are production concept , product concept, sales concept, marketing concept and social marketing concept .
Which statement best describes personnel in sales – oriented firms ? They focus on selling the products which the organization makes rather than making what the market wants.
The overall business goals of CRM systems are to help organizations 1) capture new leads and move them through the sales process; 2) support and manage relationships with current customers to maximize their lifetime value to the company; and 3) boost productivity and lower the overall costs of marketing, sales, and
Which of the following is a difference between a market – oriented firm and a sales – oriented firm ? Unlike a market – oriented firm , a sales – oriented firm targets its products at the average customer. A sales – oriented firm : extensively uses personal selling and advertising.
Which of the following is true of an emergent strategy ? Its implementation involves resource allocation even without explicitly chosen strategies . -a pattern of action that develops over time in an organization in the absence of mission and goals or despite mission and goals.
Which of the following statements is a difference between PREconventional morality and CONventional morality ? PREconventional morality is based on what will be immediately punished or rewarded, while CONventional morality is based on whether a proposed action is legal.
A marketing plan is created so an organization can meet its marketing objectives. All of the statements about a marketing plan are true . A marketing plan is created so an organization can meet its marketing objectives.
In the real world, market and product orientation are closely intertwined so that companies like Gillette, Coca – Cola and Travis Perkins, will: carry out market research into what consumers want. organise product research in line with the results of market research.
Key Takeaways Market orientation is a strategic focus on identifying consumer needs and desires in order to define new products to be developed. Established businesses like Amazon and Coca-Cola use market orientation principles to improve or expand their products or services.
Because marketing strategies are so important, business leaders will nearly always have a hand in shaping marketing initiatives. These leaders utilize the four principles of marketing as the heart of their business strategies. These principles are known as the four P’s of marketing : product, price, place and promotion.