1. According to your text, anything that is of value to a consumer and can be offered through a voluntary marketing exchange is called a brand.
product line depth. it is costly to maintain many product lines, and might weaken the firm’s reputation. Brand extension is a popular marketing strategy because. it separates out the cost of brand extension from brand intention.
Which of the following brand strategies is being used when the local ice cream shop decides to add a new flavor to its menu ? brand extension.
Where on a product’s packaging would one most likely find nutrient content and country of origin ? on the label inside the secondary package inside the primary package on the company website on the store shelf display Product labels may highlight specific ingredients, vitamin content , nutrient content, and country of
What are the two basic Brand Ownership Strategies ? Brand Ownership Strategy which is owned and managed by retailers with no national advertising. Tactic in which companies use same brand name in a different product line. Tactic in which companies use same brand name within same product line.
As the title of this chapter implies, the most fundamental difference between a product and a service is that services are intangible—they cannot be touched, tasted, or seen like a pure product can.
A brand extension (some times called a category extension ) is when a brand is known for one type of product starts selling a different type of product. Some example of brand extension are: Apple: from personal computers into MP3 players. Callaway: from golf clubs into footwear, apparel and golf accessories.
Doing so can be enormously profitable, but it can be dangerous, too: In the worst case, an ill-conceived brand extension may seriously damage the original product and preclude the establishment of another brand with its unique associations and growth potential.
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. It increases awareness of the brand name and increases profitability from offerings in more than one product category.
When a product is successful in the introductory stage of the product life cycle,? it moves directly into the maturity stage . it may start to see profits toward the end of this stage . it is most likely to begin to launch spinoffs.
One noteworthy example of family branding is that by Apple where all the products are marketed under the Apple brand . The Apple brand and logo helps customers to easily identify Apple products and instills faith in them. Other examples include Tata Group of products & Johnson & Johnson.
“ Brand extension uses the leverage of a well known brand name in one category to launch a new product in a different category.” There are four types of new products . The traditional new product uses a new brand name . The flanker, line extension and brand extension all use an existing brand name .
When companies introduce a new product using an existing brand name (a brand extension or a branded product line), they can build on consumers’ positive perceptions of the established brand to create greater receptivity for the new offering.
________ is another term for private – label brands . Sometimes, retailers only add own packing. The private – label brands are known as store brands .
The U.S. Food and Drug Administration (FDA) is the government agency responsible for reviewing , approving and regulating medical products, including pharmaceutical drugs and medical devices.