Members of the American Marketing Association are dedicated professionals who work, teach and study in the field of marketing. Our goal is to provide the marketing leaders of tomorrow, like you, with the resources and skills to shape the industry .
As part of their Code of Ethics , they have three major ethical norms or standards of ethical behavior. They are: do no harm, foster trust in the marketing system, and embrace the ethical values of honesty, responsibility, fairness, respect, transparency, and citizenship.
Embrace ethical values : Build connections with consumers and boost their trust in marketing by maintaining the six core ethical values of responsibility, honesty, respect, fairness, transparency, and citizenship.
“ Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Unsought products refers to that segment of products which exists in the market , public is also aware of such products but is not actively seeking them. The marketing of such products is not ethical.
Professional Members: $149 USD – Available to all individuals in the field of marketing . Student Members: $34 ($29 + $5 local chapter dues ) in USD – For undergraduate students not currently in a full time professional position. Limited to 5 years.
A group of three or more individuals can apply for a group AMA membership , managed under a single payer. Groups of 3-30 can purchase AMA membership for $119 per year per person, a 20% savings. Groups of 31 people or more should contact [email protected] ama .org or 800- AMA -1150 for a quote.
Associate membership $25 — Includes all AMA member benefits except the magazine. Associate members are not eligible to participate in AMA -sanctioned competition events. 3-year Standard membership – $147 – Includes all AMA member benefits, including American Motorcyclist magazine and AMA Roadside Assistance.
The four principles of health care ethics are autonomy , beneficence , non-maleficence , and justice .
Marketers must embrace, communicate and practice the fundamental ethical values that will improve consumer confidence in the integrity of the marketing exchange system. These basic values are intentionally aspirational and include honesty, responsibility, fairness, respect, openness and citizenship.
Some examples of ethical dilemma examples include: Taking credit for others’ work. Offering a client a worse product for your own profit. Utilizing inside knowledge for your own profit.