Obviously many people who buy or use Beats by Dre headphones don’t work in a studio or make music , but they are marketed to an extent with the idea that they should work well for music production . You’d think these would be the ultimate headphones for monitoring and mixing. Unfortunately you’d be completely wrong.
They solicited the help of Ammunition and Monster to design, build and distribute the original headphones. They received feedback from top music artists and emotionally invested them into the success of the product . They launched and put Beats into music videos and the artists into their ads.
If they are looking for a product that is sleek, popular, and creates a high-quality sound, they are a perfect consumer of beats products. The ideal customer that Beats will target are 18-35 years old (mostly male) that are financially affluent and have a need or desire to maintain their social status.
Beats controls some 70 percent of the headphones market, thanks to lightning-fast marketing and a smart grasp of pop culture. In six years, Interscope records mogul Jimmy Iovine and hip-hop icon Dr . Dre have turned Beats By Dr . Dre headphones into a $1 billion-plus business.
and mixing on the beats is fine as long as when you test in your car or monitors or headphones and even your laptop speakers, that the final product sounds good across all of them.
The Beats Studio3 headphones are huge cans with a steep asking price. If you like the style of Beats and are buying its headphones for that reason, yes, they’re worth it . On the other hand, if you’re looking for something that sounds good for the price, then no, they’re not worth it .
Not only are beats headphones horrible sounding, but what is worse is that they and similar sounding headphones are possibly going to be the cause of hearing loss for many of their users. Our ears are sensitive to the mid-range frequencies, and far less sensitive to extremely low bass.
According to The New York Times, reports that according to headphone experts, a pair of Beats could cost as little as $14 to make. Yep, even while the cheapest price you can pay for a pair is $199.99 , and the most expensive is available for $699.99 .
Dre and Jimmy Iovine sold Beats by Dre to Apple in 2014 for $3 billion .
Beats by Dre has employed an international cast of 23 household sporting names to front its new brand campaign “Be heard”.
Targeting market and segmentation variables The profile for Bose target market is for young adult to middle-aged business Australian and on the middle or upper class that have reasonable disposable earns and willing to buy a noise cancelling headphone in order to have a quiet space and away from the noise environment.
Apple bought Beats in 2014 for $3 billion, and the hardware and music-streaming service run by Dr. Dre and music executive Jimmy Iovine has become the backbone of Apple’s own streaming service, which now reportedly has 36 million paying subscribers.
In general, there are some slight differences when it comes to sound quality for the different headphones. The Beats usually have an enhanced bass, and are often louder than the Bose . The Bose headphones, however, will usually have a built-in equalizer that will make music sound smoother.
Dr . Dre proclaimed himself a billionaire , but Forbes still doesn’t agree with the assessment made in the wake of Apple’s $3 billion 2014 purchase of his Beats By Dr . Dre headphone line.