Coca – Cola has done an exceptional job in the development and implementation of an IMC plan. Through a combination of advertising in electronic media and out of home campaigns, Coca – cola is able to reach a wider target audience, create awareness, build brand image and drive sales.
B2C companies such as Coca-Cola, Red Bull, Starbucks, Apple, American Express, Stonyfield Farm/Danone and newcomer GoPro are great examples of companies that are doing IMC right. B2B companies such as Intermedia, Datavail, and Rockwell Automation are also using IMC to achieve business and marketing goals.
Apple’s close attention to detail in every stage of product is how it thrives in marketing communications . They also use press integration tools, promotional tools, press releases and introductory meetings for new products to create excitement amongst masses.
Integrated Marketing Communication (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional[disambiguation needed] methods to reinforce each other.
Personal Selling Since Coca – Cola is a world wide company, they have representatives around the world. These representatives reach the customers and create awareness among them about a new product or service and sell the products to the customers.
The IMC mix of Nike comprise of advertising, branding, cyber marketing, direct marketing, personal selling, sales promotion and publicity and public relations. It uses traditional as well as online tools of mass media to reach its customers.
Components of IMC include: the foundation , the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.
For example , integrated marketing communication ( IMC ) employs several channels to convey the campaign messages. This enables prospects and customers to interact with your brand via their preferred channel. That’s why integrated marketing strategies are often called integrated marketing communications or IMC .
Treating marketing departments as separate entities limits communication and reduces operational efficiency. An integrated approach to marketing communications ensures that all channels are aligned and following the same strategy, overarching business objectives and company values.
Apple’s Marketing is Built on Simplicity That’s how Apple has consistently positioned their marketing , keeping messaging and visuals simple. Most of the marketing is free of things like feature lists, pricing, or expensive special effects. They know the product will sell itself without relying on pomp and circumstance.
According to a GraphicSprings study, Apple’s brand awareness tops all other global tech companies. Their ability to keep their branding simple, aesthetically pleasing, and also marketing in an exciting and informative way hugely contributes to their branding success .
Apple focuses on their UVP (unique value proposition ), which is beautiful design that works right out of the box with ever-smaller packaging. It’s a marketing strategy that gets juice throughout social media and is very much a competitive advantage for Apple and its market share .
Tools of Integrated Marketing Communications Advertising . Personal selling . Direct Marketing . Mobile Marketing. Social Media Marketing. Public Relations . Sales Promotion . Sponsorships.
Benefits of Using Integrated Marketing Communications Improved Results. With the traditional marketing, you’ll find businesses setting up different campaigns for separate marketing streams. Improved Brand Image. Cost Effective. Increased Morale. Diversity. Reduced Confusion. Maintained Focus.
There are four types of marketing communication , including advertising, public relations, and sales promotions. Being the most powerful device of marketing communication , advertising offers an extended reach to audience and high frequency of message delivery.