Digital Marketing Metrics and KPIs are values used by marketing teams to measure and track the performance of their marketing campaigns. Digital marketing teams use a number of tools to promote their services and products, and tracking the results can often be time consuming and difficult.
The Digital Measurement and Marketing Model ( DMMM ) is a tool and 5-step process to ensure your marketing and communications priorities are rooted in your business objectives. Kaushik’s digital models are brilliant in their simplicity and designed to optimize impact.
Determine the Effectiveness of Your Digital Marketing Efforts with These 5 Metrics: Overall Site Traffic. New vs. Returning Traffic. Mobile Traffic. Traffic Sources. Average Time Spent per Visit.
ROI is the queen of KPIs , even among those who have never heard about analytics! Return on investment is a performance metric that’s used to evaluate the efficiency of a particular investment. ROI = ((Gain from investment — Cost of investment) / Cost of investment )× 100% You can calculate ROI for almost each process.
How to Calculate ROI in Digital Marketing ? The basic ROI calculation is: ROI = (Net Profit/Total Cost)*100. Unique Monthly Visitors. Cost Per Lead. Cost Per Acquisition (CPA OR CAC). Return on Ad Spend (ROAS). Average Order Value (AOV). Customer Lifetime Value (LTV). Lead-to-Close Ratio.
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
In a nutshell, a measurement plan is a document that translates your top-line business objectives into metrics and dimensions you can measure on your website. It provides a framework not only for a customised configuration of your web analytics, but also forms a vital part of your wider digital marketing strategy.
a measuring device in which the value of the measured physical quantity is automatically represented by a number on a digital display or by a code, that is, a set of discrete signals. Digital measuring devices can be divided into digital measuring instruments and digital measuring transducers.
Digital Marketing KPIs or Key Performance Indicators are quantifiable goals which help you to track and measure success.
The 6 Best Ways to Analyze Digital Marketing Data Sales Revenue. The first metric to analyze is sales revenue. Customer Retention Rate. Social Media Engagement. Cost Per Click (CPC) Site Traffic. Return on Advertising SpenD (ROAS)
Using digital marketing tactics is the most cost- effective way to market your business. Consider this – a small business can expose over 1,000 people to its products and services for less than $3 using social media. While that same exposure through direct mail costs about $57 and through television ads costs about $28.
ROI , which stands for return on investment, and KPI , which stands for key performance indicators , are measurement tools that businesses use to gauge how successful they have been in achieving specific goals and objectives.
ROI is calculated by subtracting the initial value of the investment from the final value of the investment (which equals the net return), then dividing this new number (the net return) by the cost of the investment, and, finally, multiplying it by 100.
Examples of Financial KPIs Growth in Revenue. Net Profit Margin. Gross Profit Margin. Operational Cash Flow. Current Accounts Receivables. Inventory Turnover. EBITDA.