In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Even better, the prospect response rate increased by 190% compared to 2015. Many marketers are in shock. Direct mail is still effective, and using it is a game-changer for any serious marketer.
Direct mail marketing is a strategy used by marketers to engage prospects and customers offline by sending printed mailers , dimensional packages, perishable items, corporate swag, or other physical items.
A type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service. Postcards , flyers, and catalogs are common examples. Email marketing is the digital equivalent.
Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. Postal Service or other courier service to a home or business. Some recipients refer to it as “junk mail ,” because direct mail generally arrives uninvited.
Direct mail is not dead. People may feel that direct marketing could disappear in a digital world, but in reality that is not the case. There are many reasons why direct mail works even in 2020 . Direct marketing is interactive and personal.
Monday – Monday is generally the day when the most household post is received. Avoid the risk of your direct mail campaign having to fight for attention by finding another day for your direct mail campaign to be received. Tuesday , Wednesday , and Thursday – Delivery between Tuesday and Thursday is considered optimum.
6 Useful Types of Direct Mail and Their Benefits Postcards. Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. Self- Mailers . Lead Letters. Mailing Lists. Dimensional Mailers . Catalogues.
Direct mail is marketing material or product mailed directly to the homes of consumers or offices of business buyers. Examples include postcards with an offer, catalogs that display goods, coupons, solicitation letters from nonprofits or free samples sent by businesses.
Types of Direct Mail Marketing – The Best Direct Mail Formats Postcards. Postcards are clear, concise and simple – ideal for brief messages to your target consumer. Self- Mailers . Self- mailers , or leaflets and brochures, are typically used to attract all customers. Letters. Dimensional Mailers . Catalogues.
The most popular forms of direct marketing are brochures, catalogs , newsletters, and fliers. Businesses who obtain the phone numbers of their target customers may also use direct marketing forms like telemarketing and text marketing.
Once you’ve decided on your audience and mailing strategy, it’s time to actually acquire your list . There are two main ways to go about this: use your own house list or pay to rent or buy one. To add more information to your house file, try mailing or emailing surveys to your customers to collect more data.
Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. Mail , email, social media, and texting campaigns are among the delivery systems used.
Disadvantages Cost. Direct mail has fixed costs as it needs to be sent through the postal system. Traditionally Time consuming. Depending if you use a traditional agency or a service like postary this isn’t so true anymore. Not-instantanious. Requires Address data.
Direct mail pieces can cost anywhere from 30 cents to more than $10 per person, depending on how much you spend on design, marketing copy, mailing lists, printing, and distribution. Some organizations do much of this inhouse and wind up only paying for printing and mailing.
The ultimate goal of direct mailing is to encourage the recipient to purchase a product or service. But to arrive at this goal , marketers need to define the key driver of each mailpiece.