The primary difference between personal selling and direct marketing is the length of the conversion cycle. In direct marketing , the conversion cycle is much shorter. On the other hand, personal selling involves contacting the prospects or leads and then customizing the offer to the needs of the prospect or customer.
Personal selling is the only exclusive form of direct marketing because the salesman tries to sell his product by directly interacting with the customer face to face and not through an advertisement.
In conclusion, it can be asserted that direct selling focuses on selling products directly to customers through agents or representatives, while direct marketing concentrates on using promotional tools to identify possible customer markets and make a sale in those markets.
Emails, online adverts, flyers, database marketing , promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, websites, and catalog distribution are some examples of direct marketing strategies.
Types of Promotional Strategies Personal selling requires a salesperson to communicate directly with a potential customer, whereas direct marketing occurs when companies send information directly to consumers. Some companies employ both tactics, along with other advertising and marketing strategies.
Direct selling is the selling of products in a non-retail setting, for example , at home, online, or other venues that are not a store. For instance, many businesses that sell office supplies will send their reps directly into the stores that can use their services.
According to David Jobber, co-author of “ Selling and Sales Management”, there are three types of personal sellers: order-takers, order-creators, and order-getters. Professionals in the order-takers category respond to already committed customers.
Personal selling is where businesses use people (the “sales force”) to sell the product after meeting face-to-face with the customer. Great examples include cars, office equipment (e.g. photocopiers) and many products that are sold by businesses to other industrial customers.
All marketing needs some sort of selling to get products in customer hands. Personal selling has two main ways to engage with the customers: direct (via outbound sales and calls), or digital (via email and other digital means).
The 500 Largest Direct Sales Companies In The World 2020
|1||Amway||Revenue 2019 8,400|
|2||Herbalife||Revenue 2019 4,877|
|3||Avon Products||Revenue 2019 4,760|
|4||Vorwerk||Revenue 2019 4,230|
Direct selling offers important benefits to people who want an opportunity to earn income and build a business of their own, to consumers as an alternative to retail stores, and a cost effective way for business to bring products to market. Start-up costs in direct selling are typically low.
The first 3, and most critical, elements are the list, the offer and the copy. The additional 2 elements, of secondary importance, are layout and timing.
Types of direct marketing Direct mail. Direct mail is posted mail that advertises your business and its products and services. Telemarketing . Email marketing. Text (SMS) marketing. Leaflet marketing using letterbox drops and handouts. Social media marketing. Direct selling. Also consider
The 4Cs to replace the 4Ps of the marketing mix: Consumer wants and needs; Cost to satisfy; Convenience to buy and Communication (Lauterborn, 1990). The 4Cs for marketing communications: Clarity ; Credibility; Consistency and Competitiveness (Jobber and Fahy, 2009).
The most effective direct marketing takes place when there is a clear connection to reach the target market . The most common forms of direct marketing are: Internet marketing . Face-to-face selling . Direct mail . Catalogs. Telemarketing. Direct -response advertising. Kiosk marketing .