A number of forces over which it has little or no control affect a company’s marketing activities. Taken together, they make up its external marketing environment , which includes regulatory and political activity, economic conditions, competitive forces, changes in technology, and social and cultural influences.
The Macro Environment consists of 6 different forces. These are: Demographic, Economic , Political , Ecological, Socio-Cultural, and Technological forces. This can easily be remembered: the DESTEP model, also called DEPEST model, helps to consider the different factors of the Macro Environment .
They include: Exposure to hazardous substances in the air, water, soil, and food. Natural and technological disasters. Climate change. Occupational hazards. The built environment .
Environmental forces are the factors in the business’ environment that influence its operations. External environmental factors affecting business can include the economic climate, local politics, consumer income and the education of the labor force .
Types of Marketing Environment – 2 Important Types: Macro Environment and Micro Environment Demographic Environment: Economic Environment: Natural Environment: Technical Environment: Political Environment: Cultural Environment: Legal Environment:
The elements of a marketing environment include, but are not limited to, the changing preferences of customers , your competition , the legal, political and regulatory environment, your own resources and budget , current trends and the overall economy.
Product supply lines are affected by factors such as weather, natural disasters and the cost of fuel. When your product supply is affected , so is the way you market your products. If supply costs suddenly double due to political issues abroad, you may have to change your marketing from a price-focused approach.
The key variables in the marketing environment include product, prices, Economic, politics and regulatory, competitive forces, technology and social and cultural factors .
The factors that make up the macro-environment are economic factors, demographic forces, technological factors, natural and physical forces, political and legal forces, and social and cultural forces.
Physical working conditions (e.g., exposure to dangerous substances, such as lead, asbestos, mercury), as well as physical demands (e.g., carrying heavy loads), human factors , and ergonomic problems can affect the health and safety of employees.
Terms in this set (6) What are the 5 environmental factors needed to maintain life? Water . Water . Metabolic processes, transports substances, regs body temp . Oxygen . Release energy from food substances. Heat . Regulates the rates of metabolic reactions. Pressure. Food .
Environmental factors include temperature , food, pollutants, population density, sound, light, and parasites. The diversity of environmental stresses that have been shown to cause an increase in asymmetry is probably not exclusive; many other kinds of stress might provide similar effects.
Although there are various approaches to complete an analysis of the macro environment forces affecting your business, I will focus on seven (7) distinct forces: competitive, cultural, demographic, economic , natural/physical, political , and technological.
General forces such as economic , social, political, legal, natural and technological conditions influence all business enterprises. Specific forces such as investors, customers, competitors, suppliers, etc. affect individual enterprises directly.
The three levels of the environment are as follows: Internal environment – the internal elements of the organisation used to create, communicate and deliver market offerings. External Micro environment – small forces external the company that affect its ability to serve its customers .