secondary research – such as reviewing available literature and/or data. informal qualitative approaches, such as discussions with consumers, employees, management or competitors. formal qualitative research through in-depth interviews, focus groups, projective methods, case studies or pilot studies .
As the name implies, exploratory research is an approach to market investigation that seeks to answer questions about a previously unknown subject through independent exploration.
Examples of Causal Research ( Explanatory Research ) To analyze the effects of re-branding initiatives on the levels of customer loyalty. To identify the nature of the impact of work process re-engineering on the levels of employee motivation.
Exploratory research is defined as a research used to investigate a problem which is not clearly defined. It is conducted to have a better understanding of the existing problem, but will not provide conclusive results.
The goal of exploratory research is to formulate problems, clarify con- cepts, and form hypotheses. Exploration can begin with a literature search, a focus group discussion, or case studies .
How To Conduct Exploratory Research Step 1 – Identify the problem. This is a common starting point for all types of research . Step 2 – Create the hypothesis. Step 3 – Conduct further research .
Research methods Experiments . Surveys . Questionnaires. Interviews. Case studies . Participant and non- participant observation . Observational trials. Studies using the Delphi method.
3 Types of Market Research: Which Does Your Business Need? Exploratory Research. Companies use exploratory research methods to uncover facts and opinions regarding a particular subject. Descriptive Research . Descriptive research seeks to concretely describe a situation in ways that will allow companies to direct decisions and monitor progress. Causal Research.
There are four main types of Quantitative research: Descriptive, Correlational, Causal-Comparative/Quasi-Experimental, and Experimental Research . attempts to establish cause- effect relationships among the variables. These types of design are very similar to true experiments, but with some key differences.
One of the most important features of exploratory research is its potential for future research . Some key characteristics are: Flexible & Versatile, no structured forms are used, no experiment, cost incurred is low, wide exploration of views, interactive & open ended.
Exploratory research is one which aims at providing insights into and an understanding of the problem faced by the researcher. Descriptive research , on the other hand, aims at describing something, mainly functions and characteristics.
The approach adopted by qualitative researchers tends to be inductive which means that they develop a theory or look for a pattern of meaning on the basis of the data that they have collected. This involves a move from the specific to the general and is sometimes called a bottom – up approach .
An exploratory design is conducted about a research problem when there are few or no earlier studies to refer to or rely upon to predict an outcome. The focus is on gaining insights and familiarity for later investigation or undertaken when research problems are in a preliminary stage of investigation.
Qualitative Research is primarily exploratory research . It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research .