Several factors affect the rate of diffusion of a solute including the mass of the solute, the temperature of the environment , the solvent density , and the distance traveled.
There are four main interacting elements of the key concept: Diffusion of Innovations – 1) an innovation, 2) communicated through certain channels , 3) over time and 4) among members of a social system.
Rogers’ Diffusion of Innovation Theory  seeks to explain how new ideas or innovations (such as the HHK) are adopted , and this theory proposes that there are five attributes of an innovation that effect adoption : (1) relative advantage, (2) compatibility, (3) complexity, (4) trialability, and (5), observability.
Diffusion is the process by which a new idea or new product is accepted by the market . The rate of diffusion is the speed with which the new idea spreads from one consumer to the next.
The rate of diffusion is affected by the concentration gradient , membrane permeability, temperature , and pressure. Diffusion takes place as long as there is a difference between the concentrations of a substance across a barrier.
When the cell increases in size , the volume increases faster than the surface area, because volume is cubed where surface area is squared. When there is more volume and less surface area, diffusion takes longer and is less effective. this is actually why cells divide.
There are 5 types of adopters for products; innovators , early adopters , the early majority , the late majority and laggards.
The Process for Diffusion of Innovation Knowledge. The first step in the diffusion of innovation is knowledge. Persuasion. Persuasion is the point at which the prospective adopter is open to the idea of purchase. Decision . Eventually the would-be adopter must make a decision . Implementation . Confirmation.
According to Rogers (1995) there are five perceived characteristics of innovations that help explain the rate at which innovations are adopted: relative advantage, compatibility, complexity, trialability, observability.
Today, innovative people need to be well-rounded professionals with a very specific set of characteristics: Divergent Thinking. Insatiable Curiosity . Infectious Passion. Stamina. Compelling Leadership . Respect for Other Innovators. Courage.
The five stages of the consumer adoption process are awareness, interest, evaluation , trial , and adoption.
Although personal influence is an important factor, its significance is greater in some situations and for some individuals than for others. Personal influence is most important in the evaluation stage of the adoption process . In addition, it has more influence on late adopters than early adopters.
The market diffusion process is strongly linked to the adoption process , which describes the way in which an individual customer learns about an innovation. During the market diffusion process , the marketer must recognize that people differ greatly in their readiness to adopt new products.
Diffusion is the communication process through which an innovation travels or spreads through certain channels from a person, an organization, or any unit of adoption to another within a social system over time. In addition to adoption , another term that is commonly used in conjunction with diffusion is dissemination.
Diffusion , a Mass Transfer Phenomenon If the concentration of a species is initially not uniform (the concentration might be greater in one region of a vessel than another, for example) then, over time, diffusion causes mass transfer in favor of a more uniform concentration.