Jerome McCarthy back in 1960 – and it has since been used by marketers throughout the world. His 4 ‘Ps’ have provided the blueprint for marketing through the lens of: Product, Price, Promotion and Place. As the world has seen significant change since 1960, so has advertising and marketing.
These 11 elements are product, price, place (distribution), promotion , people, process , physical evidence, personal relationships, packaging, positioning and performance.
It forces you to think about which areas of your business you can change or improve on, to help you meet the needs of your target market, add value and differentiate your product or service from your competitors. The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE.
Presenting problem(s) Predisposing factors which made the individual vulnerable to the problem. Precipitating factors which triggered the problem. Perpetuating factors such as mechanisms which keep a problem going or unintended consequences of an attempt to cope with the problem.
These seven are: product, price, promotion, place, packaging, positioning and people.
Be sure the company is taking good care of their customers (People), and having the right Planning and targeting (People), the right Product, right Place or distribution, right Price, right Promotion, right Partners, right Presentation, with the right amount of Passion.
Using the eight ‘P’s of marketing – Product, Place, Price, Promotion … Olof Williamson was a Senior Consultant at NCVO, looking at the latest thinking on funding, finance and public services.
Five Ps framework presents another way of defining strategy . It suggests that a strategy may be viewed as plan, ploy, pattern, position, and perspective. Box 2 contains an extract from Henry Mintzberg’s ‘ Five Ps for strategy ‘ (Mintzberg, 1996).
No matter what your size, keeping these 5 P’s in mind when communicating change will help, especially when scale is adding to the stress: Plan, Produce, Publish, Promote, Practice.
They stand for Plan, Pattern, Position , Perspective and Ploy. These five components allow an organisation to implement a more effective strategy. A strategy is aimed at the future, concerns the long term and involves different facets of an organisation.
What should a formulation comprise? The ‘ Five P’s ‘ approach to formulation Presenting problem. Predisposing factors. Precipitating factors. Perpetuating factors. Protective/positive factors.
Precipitating factors refer to a specific event or trigger to the onset of the current problem. Perpetuating factors are those that maintain the problem once it has become established. Finally, protective factors are strengths of the child or reduce the severity of problems and promote healthy and adaptive functioning.
Steps in Case Formulation Conduct a thorough assessment to determine the presence of specific diagnoses, symptoms, and problems. Develop an initial case formulation based on tentative or “working” hypotheses about: Set up experiments to test out the initial case formulation .