A marketing specialist helps companies and brands understand what sells by analyzing market data on a local, regional or national level. They determine what people are buying, what gaps are within the market, what type of people buy what products, and how much money people are willing to spend on those products.
Marketing Specialist Salary
|25th Percentile Marketing Specialist Salary||$60,159||US|
|50th Percentile Marketing Specialist Salary||$70,487||US|
|75th Percentile Marketing Specialist Salary||$80,841||US|
|90th Percentile Marketing Specialist Salary||$90,268||US|
Marketing specialists usually must possess at least an Associate Degree in Marketing, while some employers require a bachelor’s degree and a certain level of professional experience. Some marketing specialists choose to study additional disciplines such as communications, advertising or public relations.
Corporate Communications Director. Average salary: $124,054. Marketing Research Director. Average salary: $111,907. Director of Email Marketing. Average salary: $102,588. Director of Digital Marketing. Content Marketing Director. Product Marketing Manager . Demand Generation Manager. Brand Marketing Manager .
Marketing specialists use information to find the best marketing strategies that a company can use to efficiently advertise their products. Marketing managers check out what competitors offer and find out which products and services an organization should provide to a target audience.
Entry – level marketing job titles: Marketing coordinator . Event marketing coordinator . Event marketing specialist . Marketing Specialist .
An early career Digital Marketing Specialist with 1-4 years of experience earns an average total compensation of $48,934 based on 2,768 salaries. A mid-career Digital Marketing Specialist with 5-9 years of experience earns an average total compensation of $56,719 based on 1,088 salaries.
An Experienced Social Media Manager earns an average salary of $63,294 per year, with the top earners reaching $97K. PayScale’s US data also shows there is a steady increase in salary based on the number of years experience: Entry-level (0-5 yrs) $42,000. Mid-career (5-10 yrs) $58,000.
These professionals work long hours and have an average of 10-19 years of experience. With more experience, marketing directors can advance to some of the highest positions in an organization, including the sales and marketing director , senior vice president of marketing , and the chief marketing officer .
80% of marketers feel they’re overloaded and understaffed. According to a study done by Workfront (2), a supplier of project management software, one in four industry professionals remarked that they experience “high stress ” on a daily basis. The rest of the group reported at least some sort of tension in the office.
Often the next step up in the Marketing career ladder from Marketing Assistant , the Marketing Executive is more involved in implementing projects and strategies to support the brand. This could be working as part of a larger team, or in the case of a smaller organisation may well be the only Marketing point of contact.
Marketing is a good major because it’s extremely versatile and can lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors can pull in $50k to $200k a year.
Marketing is a major jobs sector in Australia , employing approximately 269,000 workers throughout the country. With so many professionals in the industry and a market that’s rapidly changing in terms of in- demand skills and emerging technologies, there’s certainly no shortage of competition in the sector.
Traditional marketing — including advertising, public relations, branding and corporate communications — is dead . Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.