Essentially, integrated marketing agencies are companies that can satisfy all of their clients’ marketing needs under one roof. Integrated marketing agencies have the capacity, resources and know-how to implement a range of different marketing strategies in one cohesive effort.
An integrated marketing agency is an extension of your business. Taking a holistic approach to brand strategy and marketing communications , integrated agencies have the resources and skills to effectively promote your company across all channels.
B2C companies such as Coca-Cola, Red Bull, Starbucks, Apple, American Express, Stonyfield Farm/Danone and newcomer GoPro are great examples of companies that are doing IMC right. B2B companies such as Intermedia, Datavail, and Rockwell Automation are also using IMC to achieve business and marketing goals.
Integrated Marketing Communications ( IMC ) is a strategic, collaborative, and promotional marketing function where a targeted audience receives consistent and persuasive brand messaging through various marketing channels in an integrated way to move buyer’s through the decision making process.
Southwest Airlines has launched an integrated marketing campaign called “Transfarency.” The airline uses television, radio, print and digital assets to demonstrate how customers will pay for things like checked bags, flight changes and snacks and drinks.
Treating marketing departments as separate entities limits communication and reduces operational efficiency. An integrated approach to marketing communications ensures that all channels are aligned and following the same strategy, overarching business objectives and company values.
Agency is a concept that is generally understood as a capacity to act or cause change. The person who—or thing which—acts or causes change is termed an agent . In communication theory, agency is most commonly associated with people, as opposed to animals or
Components of IMC include: the foundation , the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.
As the field grows, graduates with a master’s degree in integrated marketing communications are in high demand. The market for integrated marketing communications degree holders is strong , and the career opportunities are both varied and lucrative.
So let’s get started! Coca-Cola’s “Share a Coke” We’re going to start this list with one of the best content marketing examples from a big brand – Coke. Make-A-Wish Batkid Campaign. General Electric’s #GEInstaWalk. Charmin’s Sit or Squat App. Hootsuite’s Game of Social Thrones Video.
8 Key Components of Integrated Marketing Print Marketing. Even in this digital age, print is an important component of an integrated marketing campaign. Banner Ads. Landing Pages. Email Marketing. Social Media. Organic Search Engine Marketing. Paid Search Engine Marketing. Direct Mail Marketing.
Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication . It includes your message (what is to be said), the medium (where it is to be said), and the target (to whom your message is reaching).
Integrated Marketing Communication ( IMC ) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional[disambiguation needed] methods to reinforce each other.