To name a few: Public Relations Specialist. Organizations of all types are concerned about how they are perceived by the public. Meeting/Event Planner. Social Media Manager. College Alumni and Development Officers. Brand Manager. Business Reporter. Market Research Analyst. Human Resources Specialist.
Integrated marketing communications ( IMC ) is an approach to creating a unified and seamless brand experience for consumers across channels. Business Dictionary.com. Integrated marketing is a strategy aimed at unifying different marketing methods such as mass marketing , one-to-one marketing , and direct marketing .
B2C companies such as Coca-Cola, Red Bull, Starbucks, Apple, American Express, Stonyfield Farm/Danone and newcomer GoPro are great examples of companies that are doing IMC right. B2B companies such as Intermedia, Datavail, and Rockwell Automation are also using IMC to achieve business and marketing goals.
How to Write an Integrated Marketing Communication Plan Understanding Your Target Audience. Identifying your target audience is the first step to creating a successful plan . Picking the Right Channel for Integrated Marketing . Developing a Consistent Look. Collecting Relevant Information and Writing the Plan . Reviewing Your Plan . Conclusion.
These five levels of integration include horizontal integration, vertical integration, data integration, internal integration and external integration. In order for a business to begin implementing the integrated marketing communications model there must be a shift in marketing priorities.
As the field grows, graduates with a master’s degree in integrated marketing communications are in high demand. The market for integrated marketing communications degree holders is strong , and the career opportunities are both varied and lucrative.
Components of IMC include: the foundation , the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.
Benefits of Using Integrated Marketing Communications Improved Results. With the traditional marketing, you’ll find businesses setting up different campaigns for separate marketing streams. Improved Brand Image. Cost Effective. Increased Morale. Diversity. Reduced Confusion. Maintained Focus.
Southwest Airlines has launched an integrated marketing campaign called “Transfarency.” The airline uses television, radio, print and digital assets to demonstrate how customers will pay for things like checked bags, flight changes and snacks and drinks.
Treating marketing departments as separate entities limits communication and reduces operational efficiency. An integrated approach to marketing communications ensures that all channels are aligned and following the same strategy, overarching business objectives and company values.
Apple’s close attention to detail in every stage of product is how it thrives in marketing communications . They also use press integration tools, promotional tools, press releases and introductory meetings for new products to create excitement amongst masses.
Simply put, employing integrated marketing communications campaigns allows you to create a unified marketing strategy that potentially delivers incredible benefits. Not only does it boost sales and profits, but it also sharpens your competitive edge, and improves brand loyalty.
Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication . It includes your message (what is to be said), the medium (where it is to be said), and the target (to whom your message is reaching).
” Integrated Marketing is a strategic approach to integrating communications and interactive experiences targeting defined audiences and individuals which coordinates all aspects of marketing of a brand, including: Paid media (offline advertising, direct marketing and online display and programmatic);