|The Top 10 Universities for Masters in Marketing Degrees in 2020|
|2||UK||Imperial College Business School|
|3||US||Columbia Business School|
As the field grows, graduates with a master’s degree in integrated marketing communications are in high demand. The market for integrated marketing communications degree holders is strong , and the career opportunities are both varied and lucrative.
Components of IMC include: the foundation, the corporate culture , the brand focus, consumer experience, communications tools, promotional tools, and integration tools.
Looking specifically at those who have studied communications , those who hold a bachelor’s degree can expect to earn an average salary of approximately $52,000 each year, whereas those who have earned their master’s in communication can expect to earn an average salary of approximately $69,000 annually.
By studying for a master’s in marketing you will not only be able to expand your professional network, but gain insights into consumers, finance, and corporate social responsibility. With a worldwide average tuition fee of US$26,304, a master’s in marketing is a worthwhile investment for any ambitious business student.
Perhaps the best way for managers to prepare for that is through an Integrated Marketing Communications specialty. Most often IMC specialties or coursework can be found in master’s in marketing or master’s in communications degree programs.
For example , integrated marketing communication ( IMC ) employs several channels to convey the campaign messages. This enables prospects and customers to interact with your brand via their preferred channel. That’s why integrated marketing strategies are often called integrated marketing communications or IMC .
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications , or IMC , as we’ll call it, means integrating all the promotional tools, so that they work together in harmony.
Integrated Marketing Communication (IMC) Integrated Marketing Communication majors pursue careers in advertising and public relations agencies, consulting firms, and positions requiring strategic communication planning and strategy. Enhanced Major : Students may take up to 15 additional credits for an enhanced major .
The promotional mix is made up of five elements, shown below: Advertising (TV, radio, press, PPC) Advertising covers all avenues where a business pays for their message to be broadcast. Direct marketing & digital marketing (email, social media, gamification, etc) Public relations (PR) Personal selling . Sales promotion .
The six major modes of communication in marketing include advertising, digital marketing, direct marketing , personal selling , public relations and sales promotion .
In order to execute an effective Integrated Marketing Communications (IMC) strategy, marketers must take into account the 6 M’s model; market , mission, message, media, money and measurement. Marketers need to plan before acting, addressing each component of the 6M model.
Here is a list of the easiest online master’s degree programs: Accounting. Criminal Justice. Communication. Sports Management. Psychology. Nursing. Healthcare Administration. Applied Computer Science .
Most MBA’s in Communication degrees are primarily MBA programs that offer a concentration in communication . That means you’ll take courses in: Economics.
Degrees in this field include: Master of Marketing Research. Master of Arts in Public Relations and Corporate Communication . Master of Arts in Strategic Public Relations. Masters of Science in Integrated Marketing Communications .