Integrated Marketing Communication (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional[disambiguation needed] methods to reinforce each other.
Integrated Marketing Communication ( IMC ) Integrated Marketing Communication majors pursue careers in advertising and public relations agencies, consulting firms, and positions requiring strategic communication planning and strategy.
During the 2018-2019 academic year, Northwestern University handed out 178 bachelor’s degrees in journalism . Due to this, the school was ranked #12 out of all colleges and universities that offer this degree. This makes it the #2 most popular school for journalism master’s degree candidates in the country.
Globally Integrated Marketing Communications (GIMC) is a system of promotional management which coordinates global communications across both countries and promotion disciplines, regardless of whether a standardized or adaptive strategy is employed.
Components of IMC include: the foundation , the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.
Benefits of Using Integrated Marketing Communications Improved Results. With the traditional marketing, you’ll find businesses setting up different campaigns for separate marketing streams. Improved Brand Image. Cost Effective. Increased Morale. Diversity. Reduced Confusion. Maintained Focus.
These five levels of integration include horizontal integration, vertical integration, data integration, internal integration and external integration. In order for a business to begin implementing the integrated marketing communications model there must be a shift in marketing priorities.
Marketing is a good major because it’s extremely versatile and can lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors can pull in $50k to $200k a year.
As the field grows, graduates with a master’s degree in integrated marketing communications are in high demand. The market for integrated marketing communications degree holders is strong , and the career opportunities are both varied and lucrative.
Academic Life at Northwestern University The most popular majors at Northwestern University include: Econometrics and Quantitative Economics ; Journalism ; Psychology , General; Political Science and Government, General; and Neuroscience. The average freshman retention rate, an indicator of student satisfaction, is 98%.
The best thing about Northwestern is its credible name in artistic and communicative fields. The school is packed with opportunities for students to learn academically about these sorts of fields. In fact, students tend to respect the work they are doing so heavily that the whole university is competitive.
Berkeley is by far the most prestigious , followed by the University of Chicago and the University of Pennsylvania, then Duke and Northwestern . Berkeley is by far the most prestigious , followed by the University of Chicago and the University of Pennsylvania, then Duke and Northwestern .
Tools of Integrated Marketing Communications Advertising . Personal selling . Direct Marketing . Mobile Marketing. Social Media Marketing. Public Relations . Sales Promotion . Sponsorships.
Southwest Airlines has launched an integrated marketing campaign called “Transfarency.” The airline uses television, radio, print and digital assets to demonstrate how customers will pay for things like checked bags, flight changes and snacks and drinks.
Good direct marketing campaigns focus on promoting a specific product or service, and call on your customers to act — to receive further information, register their interest, visit your website, make a booking or a purchase.