The Senior Integrated Marketing Manager will be responsible for the integrated marketing strategy including driving campaigns that deliver the right message to the right target audience at the right time.
Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing , and social media, through their respective mix of
Marketing executives aim to maximise profits through developing sales strategies that match customer requirements and by promoting products, services or ideas. Marketing executives develop and oversee marketing campaigns to promote products and services.
The role of integrated marketing communication is to ensure the synergic effect between the brand positioning and values, obtaining a common message of all communication techniques, sent on a special tone, meant to make the difference among products.
Southwest Airlines has launched an integrated marketing campaign called “Transfarency.” The airline uses television, radio, print and digital assets to demonstrate how customers will pay for things like checked bags, flight changes and snacks and drinks.
Integrated marketing combines multiple types of outreach tactics to most effectively reach a brand’s key audience at every phase of the customer journey. Campaigns are structured to deliver a consistent message to customers as they conduct initial research, make comparisons, and ultimately settle on a decision.
Components of IMC include: the foundation , the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.
Tools of Integrated Marketing Communications Advertising . Personal selling . Direct Marketing . Mobile Marketing. Social Media Marketing. Public Relations . Sales Promotion . Sponsorships.
Define IMC and Features of IMC Customer the focal point: Use communication mix: Coordination of Messages and Media. Build relationships: Encourage behavioural response: Consistency: Post testing of Advertising. Measure impact:
50 Basic Marketing Skills That Should Be on Every Marketer’s Resumé Internal Communication Skills . Interpersonal Communication Skills . Be a Confident Public Speaker. Maintain an Attitude of Lifelong Learning. Be Type A Organized. Know How to Select KPIs. Understand the Difference Between Goals, Strategies, and Tactics.
The 7 functions of marketing: A field guide (Infographic) Promotion . Selling . Product management . Marketing information management . Pricing . Financing . Distribution .
Marketing managers must have strong communication, sales , and presentation skills. They must be goal oriented, flexible, and creative under pressure – often while juggling several projects at once. Expert knowledge of current marketing trends and multimedia platforms is essential.
Businesses looking to get more exposure and coverage while still keeping synchronized messages across multiple platforms/media will get excellent results from using an integrated marketing communications strategy.
Integrated Marketing Communications ( IMC ) is a strategic , collaborative, and promotional marketing function where a targeted audience receives consistent and persuasive brand messaging through various marketing channels in an integrated way to move buyer’s through the decision making process.
Integrated marketing communications ( IMC ) is a process through which organizations accelerate returns by taking a customer-centric approach to aligning their marketing and communication objectives with their business or institutional goals. (Definition provided by Don and Heidi Schulz.)