How to Market a Law Firm in 2019 Turn your law firm’s website into a 24/7 sales representative. Invest in content marketing and SEO for lawyers. Expand your online footprint beyond your website with video marketing , PPC, social media, and local SEO. Manage your reputation and use your online presence as a recruitment tool.
Overall, the average firm spent just shy of 2% of their revenue on marketing and business development in 2018, exclusive of salary and benefits for marketing and business development staff. This translates to an average of about $19,000 per $1 million of revenue.
Need Clients ? 12 Ways on How to Attract Big Clients to Your Law Firm Take advantage of free law firm marketing options. Position yourself as a thought leader. Create educational content and promote it in the right places. Build meaningful relationships with clients . Focus on securing referrals. Take steps to multiply your referrals. Don’t underestimate the power of word-of-mouth.
Successful legal marketing helps you stand out from the competition and helps clients find you. To market your law firm , you’ll need to have a plan, marketing tools, and some business know-how.
Competent, Hard-Working, Focused Lawyers Successful law firms must have a focus or raison d’etre, and each lawyer should develop specialized expertise consistent with the firm’s mission. Focused law firms will have significant marketing advantages because they will know what they are marketing.
Marketing to lawyers and law firms can be rather daunting. Define their target audience. Understand what they are truly selling. Determine the best strategic approach for marketing their products or services. Choose the most effective marketing vehicles. Implement all branding and marketing initiatives. Track Results.
The average legal spend at companies around the world is 0.23% of revenue, according to Acritas. Other heavy legal spenders are Canadian companies , at 0.26% of revenue; and United Kingdom companies with 0.24% of revenue.
Per a survey by ILTA, twenty-two percent of the respondents mentioned that they spend in the range of $5,001 – $8,000 per attorney on technology which includes hardware, software, I.T. security, support, maintenance, and other expenses.
Start-up Costs According to our experience and data over the years, $3,000 is an okay starting point, but $5,000 to $15,000 is more realistic when opening your first law firm.
Here’s an easy way to get your first client : let other attorneys know you are looking for work. If you are lucky enough to be working in a shared office space, tell those attorneys you are looking for work. Don’t send them an email. Don’t leave a note in their mailbox.
Consider law schools with high placement rates at large law firms. Stanford University. University of Virginia. Harvard University. Northwestern University (Pritzker) New York University . University of Pennsylvania (Carey) Yale University. Columbia University.
When selling a law practice , ABA rule 1.17b states that the entire practice – or the entire area practice – must be sold . You can ‘t sell a horizontal slice of a practice ; you ‘ve got to sell the whole practice . And it can be sold either for a fixed sum or for an amount that’s contingent on future revenue.
How to Grow a Law Practice Sustainably Law firm marketing. Sponsor events to get in touch with your target clients. Position your brand with care. Invest in SEO. Scaling your law firm . Add new employees before you absolutely need them. Look for ways to save on space … … But invest in the tools you need to grow .
Some lawyers find their niche, and discover both benefits and drawbacks to serving a particular market. Specialization allows legal practitioners to hone in on areas they’re passionate about, polishing their expertise while experiencing the fulfillment that comes from meeting specific client needs.