An early career Marketing Analyst with 1-4 years of experience earns an average total compensation of $55,442 based on 1,840 salaries. A mid-career Marketing Analyst with 5-9 years of experience earns an average total compensation of $66,123 based on 438 salaries.
Marketing analytics is a lucrative career field. The national average for a marketing analytics salary is $62,829 according to Glassdoor.
Six steps to launching a successful Marketing Analyst career Step 1: Earn your undergraduate degree. Step 2: Build up your skills. Step 3: Gain entry-level experience. Step 4: Specialize by sector. Step 5: Obtain an advanced degree. Step 6: Get promoted.
Market research analysts gather and analyze data on consumers and competitors. Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
If you’re just getting started in marketing , entry-level marketing positions already have relatively competitive pay : the average base pay for marketing assistants, according to Glassdoor salary data, for example, ranges between $32,000 and $55,000 per year.
Corporate Communications Director. Average salary : $124,054. Marketing Research Director. Average salary : $111,907. Director of Email Marketing . Average salary : $102,588. Director of Digital Marketing . Content Marketing Director. Product Marketing Manager. Demand Generation Manager. Brand Marketing Manager.
A successful marketing analyst would possess the following skills on their CV: Statistical knowledge and experience. Attention to detail . Marketing training and strategy. The ability to interpret information effectively. Knowledge of software such as Excel or SPSS. Strong written and oral communication skills .
Big data and analytics can help a business predict consumer behavior, improve decision-making across the board and determine the ROI of its marketing efforts. By addressing these aspects adequately, the business would not only be able to protect its market share, but also expand into new territories.
Marketing data analysts are experts in quantitative and qualitative market analysis. They excel in identifying key market statistics, interpreting findings, and helping marketing managers understand the numbers behind their marketing strategies.
Qualifications. A bachelor’s degree in market research, statistics, math, or computer science is essential for research analysts , according to the U.S. Bureau of Labor Statistics, or BLS. A higher qualification, such as master’s degree in market research or statistics, may be required for senior positions.
Sales and marketing analysts typically work in the marketing departments of companies to collect and analyze information and data and evaluate existing and potential products/services offered by the company, as well as specific target-markets and the company’s competitors.
How to Become a Data Analyst in 2020 Earn a bachelor’s degree in a field with an emphasis on statistical and analytical skills, such as math or computer science. Learn important data analytics skills. Consider certification. Get your first entry-level data analyst job. Earn a master’s degree in data analytics .
Starting salaries for market researchers are in the region of £20,000 to £25,000. With experience this can rise to £25,000 to £35,000. At a senior level, once you’ve gained significant experience, you can expect to earn between £40,000 and £70,000+.
Overall, marketing analysts study information to help their company and team make informed strategic decisions and optimize processes. Marketing analysts have the ability—if utilized appropriately—to positively contribute to the health and progression of a successful marketing department.
Marketing is a good major because it’s extremely versatile and can lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors can pull in $50k to $200k a year.