Merchandising is the promotion of goods and/or services that are available for retail sale. Merchandising includes the determination of quantities, setting prices for goods and services, creating display designs, developing marketing strategies, and establishing discounts or coupons.
Difference Between Fashion Merchandising and Fashion Marketing . The biggest difference between fashion marketing and merchandising is scope. Fashion marketing is primarily the advertising side of fashion , while fashion merchandising entails the entire process of fashion design to fashion sales.
Marketing is often long-term. It leads customers to products and encompasses merchandising . Merchandising sells products after marketing has driven shoppers to them. It is concerned with promotion of specific products or services for sale, and is a subset of marketing .
A bachelor’s degree program in merchandising management prepares graduates for careers as buyers of finished products for resale in wholesale or retail businesses. Graduates have the skills to forecast trends, manage personnel and promote brands.
4 Types Of Merchandise And What They Mean For Retailers Type of merchandise sold; Assortment Localisation; Customer service; and. Pricing.
The five rights include providing the right merchandise , at the right place, at the right time, in the right quantities, and at the right price.
Fashion marketing , and marketing in general, are fields that continue to grow. The U.S. Bureau of Labor Statistics (BLS) anticipates all marketing managers (not fashion -specific) to see an employment increase of 9% between the years 2014 and 2024, with more opportunities for those with digital marketing experience.
Being a fashion merchandising student requires not only hard work but passion about the fashion industry itself. Without that passion, it’s impossible to make it in such a cut-throat industry. That’s the kind of dedication that’s required to be a fashion merchandising student- not the love of shopping.
Creativity , hard work, a keen eye for detail, analytical skills, and adapting to ever-changing trends can catapult your fashion marketing career.
Fashion merchandising is the strategic analysis, marketing, management, and distribution of fashion products in order to maximize profits. Fashion merchandisers stay acutely aware of past and present fashion trends to project what consumers will want in the future. Fashion merchandising is a dynamic and exciting field.
Major : Fashion Merchandising . You’ll graduate as a savvy business professional with your finger on the pulse of the fashion world. Students in fashion merchandising learn how to manufacture, buy, promote, and sell fashion items, from clothing and jewelry to cosmetics and furniture.
Here are just a few of the job titles you’ll be ready for when you earn your bachelor’s in marketing : Account Executive. Advertising/Promotion Manager. Brand Manager. Copywriter. Marketing Manager. Market Research Analyst. Media Planner. Production Manager.
So, in addition to a love of fashion, you should be business-savvy, have solid math skills and be an excellent communicator. Enroll in a fashion merchandising program. Gain experience in the fashion retail business. Participate in a fashion merchandising internship. Develop your portfolio.
Key skills for merchandisers commercial awareness . confidence . able to cope with pressure. teamworking skills . communication skills . interpersonal skills . leadership skills . strong numerical and analytical skills .
15 highest-paying fashion jobs Stylist. National Average Salary: $15.36 per hour. Fashion designer . National Average Salary: $3,588 per month. Merchandising manager. National Average Salary: $58,093 per year. Buyer . National Average Salary: $59,700 per year. Public relations manager. Editor in chief. Account executive. E-commerce manager.