As the term suggests, the “ bottom of the pyramid ” is used to describe the large group of consumers living at the bottom of the global economic or wealth pyramid . Critics claimed that the opportunity he saw was in fact a mirage created precisely because he had included more ‘middle class’ consumers in his definition.
C. K. Prahalad. In this paper, I identify the bottom of the pyramid ( BOP ) markets as a new source of radical innovation . By focusing managerial attention on creating awareness, access, affordability, and availability (4As), managers can create an exciting environment for innovation .
Profits are critically important for ventures targeting the bottom of the economic pyramid —the more than 4 billion people who individually earn less than $1,500 per year. With the map, companies can design and undertake ventures that match their resources and financial expectations—and make profits, too.
In economics , the bottom of the pyramid is the 2.5 billion people who live on less than $2.50 per day. The phrase “ Bottom of the Pyramid ” is used in particular by people developing new models of doing business that deliberately target the poorest regions.
President Franklin D Roosevelt
The shape of the base of a pyramid will always be a polygon , where a polygon is a two-dimensional shape with straight sides .
Bottom of the pyramid (BOP), also called base of the pyramid , term in economics that refers to the poorest two-thirds of the economic human pyramid , a group of more than four billion people living in abject poverty.
The bottom of the pyramid , bottom of the wealth pyramid or the bottom of the income pyramid is the largest, but poorest socio-economic group. In global terms, this is the 2.7 billion people who live on less than $2.50 a day.
Least to most: fewest items at the top and greatest at the bottom . For example, the USDA food pyramid shows that fats, oils and sweets (at the top , in the smallest piece) should be eaten less than other foods in larger sections below , like bread, cereal, rice and pasta (at the bottom , in the biggest piece).
The pyramid always symbolises bigger consciousness of strength and energy. In your inside there is a point in which all levels cut themselves. At the spiritual level the pyramid is a symbol for the integration of self-and soul. In dreams the pyramid can stand for the death, but it also contains rebirth.
Those in the private sector who commit their companies to a more inclusive capitalism have the opportunity to prosper and share their prosperity with those who are less fortunate. In a very real sense, the fortune at the bottom of the pyramid represents the loftiest of our global goals.
How can innovation at the Bottom of the Pyramid be positive ? Multinational companies can hire human labor for cheap and not worry about rights or benefits. Companies have a chance to profit from selling to consumers in the BoP market.