Marketing your indie game

Marketing your indie game

What does it mean to be an indie game?

An independent video game or indie game is a video game typically created by individuals or smaller development teams without the financial and technical support of a large game publisher, in contrast to most “AAA” (triple-A) games .

How long should an indie game be?

There is a sweet spot in there somewhere, maybe between 10 and 20 hours, where a good game can be great. Playing through Spider-Man not long ago, I found myself settling about in that area as I came to the end of the game .

How much does an indie game make?

If by “ earn ” you mean gross revenues, the average indie game on Steam sells 2000 – 5000 units. If we assume $10 retail price, and take out Steam’s 30% cut, that’s gross revenue of $14,000 to $35,000. If by “ earn ” you mean net profit, most indie games lose money.

How do indie games get popular?

“Through Social Media, indie games have communities of great supporters, through blogs, they could be marketed on any platforms (for example a game called Hundred Games , could be marketed on a wine themed blog/website…:-) So, there is much more flexibility!”

What is the most successful indie game?

Minecraft

Who is the richest game maker?

Gabe Newell , Valve – $1.3 billion. Markus Persson, Mojang – $1.3 billion. Mark Pincus, Zynga – $990 million. Melvyn Morris, King Digital – $627 million. Riccardo Zacconi, King Digital – $548 million. Palmer Luckey, Oculus VR – $500 million. Ilkka Paananen, Supercell – $400 million.

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How many people does it take to make an indie game?

On an average it takes a team of 15–20 people to make an indie game .

How long does it take to make your own game?

three to five years

Why does game development take so long?

There are a handful of reasons why video games take a long time to make. One of the reasons is that they require a lot of money, talented staff and resources to make a game . Unless the developer confirms that the game’s cancelled, this means that’s they are basically having hell developing the game .

Why do most indie games fail?

The main reasons indie games fail are over saturation and the lack of marketing. The indie gaming scene has grown exponentially with new games coming out every day. With so many games to choose from it is hard to stand out without a unique selling point.

Can you make money off indie games?

It’s possible to make money off of indie games . In Eric Barone’s experience, he worked diligently for four years on the beloved Stardew Valley by himself. “Stardew Valley probably earned about $24 million last year. Steam Spy thinks that it earned $9.2 million in March after it released on February 26.

Is being an indie game developer worth it?

Indie games are not a get-rich-quick scheme. If you feel like you need to make games , or even that they interest you on a deep level, it’s probably worth taking a stab at it. But if your main goal is to make a steady living, definitely look elsewhere.

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Is Minecraft a AAA game?

Usually, we define triple A titles as those games made by large publishers and large studios. Time: Minecraft started out as being developed by only one person, Markus Persson, making it an indie game . Now it’s made by a team of developers under Microsoft, making it a AAA game .

Is Minecraft still considered an indie game?

It is comfortably Microsoft’s biggest games IP, and has remained relevant and popular for more than a decade. Yet it’s also one of the original indie games , responsible for every major games publisher launching an indie label to “find the next Minecraft .” But Mojang is not an indie anymore — not by any stretch.

How successful are indie games?

Despite the success of Minecraft, most indie games are not that much successful . According to statistics, an average indie game on Steam costs less than $9 and sells only a few copies. Indie gamers are very demanding, but if you come up with an effective marketing plan, you can reach your player in this niche too.

Jack Gloop

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