Marketers often consider an MBA to advance their careers—but that’s not their only option. A master’s degree in marketing is a highly specialized degree that’s great for anyone who wants to dive deep into this evolving discipline.
|The Top 10 Universities for Masters in Marketing Degrees in 2020|
|2||UK||Imperial College Business School|
|3||US||Columbia Business School|
What career options are there with a marketing degree? Content marketing manager. Digital brand manager. eCommerce marketing director. Senior brand manager. Public Relations manager. Market research executive. Account manager. Advertising director.
A Master’s degree in Marketing is usually an MS degree that takes two years to complete. Applicants are often expected to have completed an undergraduate degree in marketing . Within the M.S. program, students can specialize in subjects such as global marketing , social media marketing and marketing research.
Business Masters vs MBA degree. While the MBA is suited to students from any academic or professional background who want greater career flexibility, management roles, or business ownership, Masters programmes are the better option for students who want highly specialised knowledge in a specific area.
If you’re fresh out of undergrad, with less than two years of work experience, a Master of Marketing might be right for you. On the other hand, if you have 4-5 years of experience, an MBA would be a better choice. And if you have less than two years of work experience, you should do the Master of Marketing ,” Fend said.
Perhaps the best way for managers to prepare for that is through an Integrated Marketing Communications specialty. Most often IMC specialties or coursework can be found in master’s in marketing or master’s in communications degree programs.
According to the U.S. Bureau of Labor Statistics, the demand for marketing is expected to grow about as fast as average for all occupations. However, job growth will vary by the area of marketing in which you choose to specialize, as well as where you work.
The Best Countries for International Marketing India. Currently, India is slated to have the fastest growing economy in the nation, even beating out China, which has held that spot for decades. Denmark. Hong Kong. Ireland . Sweden. United Kingdom.
Traditional marketing — including advertising, public relations, branding and corporate communications — is dead . Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.
BLS also reports that several occupations related to marketing and advertising have higher salaries associated with earning a master’s degree . For example, a marketing and sales manager earns a median salary of $80,000 with a bachelor’s degree, and $110,000 with a master’s degree , for a premium of $30,000.
The Master of Science in Marketing (or MS Marketing ) is a graduate degree that prepares the student to work in middle-management-and-above marketing positions. The specific field within marketing will depend on the student, their program, and the firm with which they will work.
A masters in marketing won’t “add to” your “experience.” Experience will add to your experience. Moreover, the time spent in the classroom could be time spent working and earning money and getting that extra experience. Marketing is one of those things that are hard to teach and hard to learn in a classroom.
Corporate Communications Director. Average salary: $124,054. Marketing Research Director. Average salary: $111,907. Director of Email Marketing . Average salary: $102,588. Director of Digital Marketing . Content Marketing Director. Product Marketing Manager. Demand Generation Manager. Brand Marketing Manager.
You can succeed in marketing with a bachelor’s degree in several fields, but a marketing degree makes it easier to land an entry-level job and rise in your field faster. There are several reasons why an undergraduate marketing degree is a good idea and why a graduate degree is even better.