A Chief Marketing Officer ( CMO ) is responsible for overseeing the planning, development and execution of an organization’s marketing and advertising initiatives. The CMO ensures the organization’s message is distributed across channels and to targeted audiences in order to meet sales objectives.
To be successful, the CMO must play a role broader than just leading the marketing organization. The Modern CMO .
|Chief Marketing Officer||VP Marketing|
|Contributes to product direction and strategy||Given final product and told to figure out how to market it|
Chief marketing officers require a bachelor’s degree in a business related subject, and are often required to hold a master’s degree . They require extensive experience in business and marketing . The median annual salary they can expect is about $171,000.
A clearer path between chief marketer and CEO has materialized in recent years. In smaller enterprises that path from CMO to CEO is a direct one. But in larger firms like Fortune 500 companies, you will typically need to go through an interim step; the Chief Commercial Officer role.
A CMO ( chief marketing officer ) is a C-level corporate executive responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value for customers, clients or business partners.
Usually Vice Presidents (VPs) and Senior Vice Presidents (SVPs) report to C – level executives. For example, the VP of Product Marketing and the VP of Digital Marketing will report to the CMO. D- level executives are the ones who report to VPs.
IT’s Chief Operating Officer Virtually the entire IT staff report through the CTO (except perhaps for some support functions like the IT business office and the chief security officer).
Vice President ( VP) of Marketing is a marketing expert who takes responsibility for overall marketing results of a company. Vice President ( VP) of Marketing oversees marketing strategies and efforts in order to strengthen company’s market position and achieve desired business goals.
Regardless of your education path, a strong history of marketing experience is required for someone to reach a CMO position. You ‘ll want at least a decade of relevant experience if you don’t have an MBA . Seek out companies where you can take on leadership and practice the soft skills required for the CMO position.
Most CMOs have approximately 10 years of well-rounded marketing or business development experience in positions of increasing responsibility, as well as three to five years of experience in a leadership role. Some experts recommend identifying a specific area in which you can excel.
An early career Chief Marketing Officer ( CMO ) with 1-4 years of experience earns an average total compensation of $98,047 based on 100 salaries. A mid-career Chief Marketing Officer ( CMO ) with 5-9 years of experience earns an average total compensation of $143,747 based on 186 salaries.
Engineering and business administration are the most common degrees among CEOs, and surveys have found that nearly 45 percent of Fortune 500 CEOs have majored in these two areas.
The CEO has the serious tasks of implementing board decisions, supporting smooth operations, and monitoring profitability. The Chief Marketing Officer ( CMO ) is responsible for organizing all aspects of a company’s marketing efforts.