For people who want to get into public relations , there are many potential degree paths. One of the most popular ways to get into public relations is with a marketing degree . This degree can give you one of the most important tools for any public relations wizard. It will teach you about brand management and messaging.
PR focuses more on maintaining relationships, while marketing works to actively promote the company or the brand. Choosing which communications career path best suits you could impact which courses you take during your education, so it’s important to know where you want to end up.
Marketing promotes the transfer of goods and services from the producer and provider to the consumer. Public relations helps an organization and its publics adapt mutually to each other. Public relations ‘ immediate goal is mutual understanding or positioning of the organization with its publics.
‘ PR degrees are valuable but it would be a disaster for the industry if they became mandatory,’ he says. A core skill required in PR is an understanding of the outside world. ‘Students get to know the history of comms, marketing, advertising and PR and all of this makes them better prepared for the world of PR .
Marketing is a good major because it’s extremely versatile and can lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors can pull in $50k to $200k a year.
Sure, Public Relations is not as academically rigorous as Electrical Engineering or Computer Science, but if you’re attending a good university, its Public Relations coursework should be rigorous. You also have to understand that boring = hard .
U.S. News & World Report ranked PR as the No. 3 best creative and media job , writing: The Bureau of Labor Statistics projects employment for public relations specialists will grow 6 percent between 2014 and 2024. PR is also becoming more important to marketing efforts, which opens even more opportunities.
A public relations specialist is someone who creates and maintains a favourable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.
Public relations tools and activities Media relations . Media strategies focus on circulating messages through media channels to manage how your business is portrayed by the media. Advertorials. Social media . Newsletters . Brochures and catalogues. Business events. Speaking engagements . Sponsorships or partnerships.
Some of the examples of successful public relations campaigns are: Google’s Fight Ebola Campaign. Paramount Pictures The Ring Publicity Stunt. Just Eat & A Sick Customer. Facebook Paris Support Profile Pictures. Builds Up The Brand Image. It’s Opportunistic. Promote Brand Values. Strengthen Community Relations .
So, without further ado, these are the 10 most useless degrees in the world. Culinary arts. Budding chefs may previously have thought that culinary college is a no-brainer, but recent statistics actually suggest otherwise. Fashion design. Art history. Music. Biology. Communications. Liberal arts. Studio arts and fine art.
Employment of public relations specialists is projected to grow 7 percent from 2019 to 2029, faster than the average for all occupations. Candidates can expect strong competition for jobs at advertising and public relations firms and organizations with large media exposure.
Getting a master’s degree in PR does not immediately correlate to a promotion. However, the degree will absolutely make you more specialized in PR , thus, will make you more qualified for more responsibilities. In short, you’ll perform better at work (and thus, possibly earn an indirect promotion).