Components of IMC include: the foundation, the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we’ll call it, means integrating all the promotional tools, so that they work together in harmony.
Integrated Marketing Communication tools refer to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing, sales campaigns to promote brands so that similar message reaches a wider audience.
There are five marketing communications to put into the mix: Advertising, Sales Promotion , Public Relations , Personal Selling, and Direct Marketing . This basically all boils down to a mix of promotional efforts to bring in sales and increase brand equity.
The six major modes of communication in marketing include advertising, digital marketing, direct marketing , personal selling , public relations and sales promotion .
Southwest Airlines has launched an integrated marketing campaign called “Transfarency.” The airline uses television, radio, print and digital assets to demonstrate how customers will pay for things like checked bags, flight changes and snacks and drinks.
Integrated marketing communications is an approach to promoting a message through multiple strategies that work together and reinforce one another. For example, a company may promote a new logo, slogan, or strategy through multiple media such as print, television, web, and social networks.
The Benefits of an Integrated Marketing Campaign It’s Cost Effective. Creating digital assets like content, images and graphics costs time and money. It Builds Trust with Your Audience. It Eliminates Confusion. It Puts You Top-of-Mind. It Builds Internal Morale. How to Ensure a Successful Integrated Marketing Campaign.
The role of integrated marketing communication is to ensure the synergic effect between the brand positioning and values, obtaining a common message of all communication techniques, sent on a special tone, meant to make the difference among products.
The five traditional elements of the MARCOM mix are Advertising , Direct Marketing , Personal Selling , Public Relations and Sales Promotion .
There are five (sometimes six) main aspects of a promotional mix: Advertising , Personal selling , Sales promotion , Public relations , and Direct marketing .
While these five promotional mix elements— advertising , PR , promotions, direct marketing , and personal selling —have been around for decades, the marketing world is constantly evolving.
What Are Marketing Communication Tools? Advertising & Sales Promotions . Social Media. Direct Mail & Catalogs . Email Campaigns & Newsletters. Trade Shows, Webinars, & Seminars. How Brand Management Helps Streamline Marketing Efforts.
Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication . It includes your message (what is to be said), the medium (where it is to be said), and the target (to whom your message is reaching).
Scope and Areas of Work Traditionally known as the promotional element of the four Ps of marketing (Product, Place, Price and Promotion), the primary goal of marketing communication is to reach to a defined audience, and to affect its behaviour by informing, persuading, and reminding.