What’s the difference between a product manager (PM) and a product marketing manager (PMM)? The simplest way to describe the difference is: Product managers are responsible for leading the creation of a product , and product marketing managers are responsible for leading the go-to-market (GTM) for that product .
Product marketing managers are responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers. Frequently, product marketing managers are the ‘voice of the customer’ within their company, precisely researching consumer needs and experiences.
This page will discuss the differences between product vs project managers in detail, as well as the ways the two roles overlap. Product managers have strategic responsibility for driving the development of products, whereas project managers are responsible for overseeing the execution of those development plans.
CPO / Chief Product Officer This is the senior-most product person in an organisation, usually manages more than one team of product managers , and represents product in the C-suite or management team.
Because the goal is to reach the right audience, the product marketing manager focuses on creating positioning and messaging that resonates with target buyers. The product manager creates the product roadmap — a visual representation of the strategic direction and plan for executing the work.
Making the Move from Project Management to Product Management (Yes, it Can Be Done) So, you’re a project manager interested in transitioning to a product management career. The good news for you is that, as a project manager , you already have some of the experience and skills needed to become a product manager .
Manager : Someone who is in charge of a business or department. Someone who directs the training and performance of a team. Strategist : A person who is skilled in making plans for achieving a goal. Someone who is good at forming strategies.
1. Passion for Solving Customer Problems: A great product marketer must have empathy and understanding of the pain customers feel. Understanding customers and markets isn’t enough. Product marketers should be able to take product features and translate them into tangible benefits that meet customers’ needs.
Marketing manager responsibilities Researching and analysing market trends and competitors. Overseeing marketing campaigns. Tracking effectiveness of marketing campaigns and reporting findings to the executive team. Negotiating and liaising with third-party marketing agencies.
Product managers often come from a variety of backgrounds, including engineering , marketing , operations, tech support or IT, and sales and customer support. So if your experience with product management is laterally related, have no fear—you can still make a successful pivot into this rewarding career path.
The following are the top skills that product managers are expected to have: Communication skills . Technical expertise. Business skills. Research skills. Analytical skills. Interpersonal skills . Marketing skills . Delegation skills .
Some of the skills required for a Product Manager are: Business Expertise. Leadership Skills . Operational Ability. Leadership Skills . Strategic Thinking. Analytical Skills . Quantitative Skills . Time Management.
That goes for both CEOs and Product Managers . It’s common for Product Managers to transition to CEO in this way, because they’ve already been playing the role of leader. As the company grows, it’s natural that the keeper of the product vision, becomes the keeper of the company vision.
While the product manager has a highly strategic role and is accountable for the whole product lifecycle, the role of the product owner entails a more narrow focus and closer work with the development team.
The company is divided into 28 small organizations we call companies, each oriented around a product . The product manager reports either to the head of product of the company or to the company’s CEO.