Marketing analysts (a.k.a. market research analysts ) help companies and organizations decide which products and services to sell, to which customers, at what price. They come to their conclusions by studying market conditions, competitors’ activities and consumer behavior.
Marketing data analysts are experts in quantitative and qualitative market analysis. They excel in identifying key market statistics, interpreting findings, and helping marketing managers understand the numbers behind their marketing strategies.
A successful marketing analyst would possess the following skills on their CV: Statistical knowledge and experience. Attention to detail . Marketing training and strategy. The ability to interpret information effectively. Knowledge of software such as Excel or SPSS. Strong written and oral communication skills .
Overall, marketing analysts study information to help their company and team make informed strategic decisions and optimize processes. Marketing analysts have the ability—if utilized appropriately—to positively contribute to the health and progression of a successful marketing department.
Marketing analysts must be able to understand and interpret large amounts of data. You must therefore possess strong analytical skills, according to the State University website. To make effective decisions based on the data, you require critical-thinking skills.
An early career Marketing Analyst with 1-4 years of experience earns an average total compensation of $55,442 based on 1,840 salaries. A mid-career Marketing Analyst with 5-9 years of experience earns an average total compensation of $66,123 based on 438 salaries.
Marketing analytics is a lucrative career field. The national average for a marketing analytics salary is $62,829 according to Glassdoor.
Want to Learn Marketing Analytics ? Start With These 9 Great Resources 1) The KISSmetrics Blog. 2) “Occam’s Razor” Blog. 3) HubSpot’s Inbound Certification. 4) Google’s Analytics Academy. 5) Quora’s Analytics Section. 6) General Assembly’s Data Analysis Courses. 7) “Online Behavior” Blog. 8) The Moz Blog’s Analytics Section.
Six steps to launching a successful Marketing Analyst career Step 1: Earn your undergraduate degree. Step 2: Build up your skills. Step 3: Gain entry-level experience. Step 4: Specialize by sector. Step 5: Obtain an advanced degree. Step 6: Get promoted.
A research analyst is responsible for researching, analyzing, interpreting, and presenting data related to markets, operations, finance/accounting, economics, customers, and other information related to the field they work in.
Corporate Communications Director. Average salary : $124,054. Marketing Research Director. Average salary : $111,907. Director of Email Marketing . Average salary : $102,588. Director of Digital Marketing . Content Marketing Director. Product Marketing Manager. Demand Generation Manager. Brand Marketing Manager.
Structured work schedules are normal for market research analysts who typically work in offices, but sometimes must travel to conduct research or present findings. Usually they work alone, compiling information on computers, but sometimes work is done as part of a research team.
They work in a variety of industries. Many do market research for their employers while others work for consulting firms that specialize in providing this service to other companies. Most market research analysts work full-time during regular business hours.
A marketing specialist helps companies and brands understand what sells by analyzing market data on a local, regional or national level. They determine what people are buying, what gaps are within the market, what type of people buy what products, and how much money people are willing to spend on those products.