Benefits of door hanger marketing While door hangers might be considered by some to be a “poor man’s postcard,” they actually have a couple of benefits over postcards and direct mail campaigns. In other words, if you want to get a potential customer’s attention for very little money, door hangers are a great option.
Some customers consider the use of business door hangers as invasive and even illegal, but merely placing them on a customer’s door without engaging in conversation is known as canvassing. Canvassing is generally legal because you’re not directly selling a product or service ( solicitation ).
Door Hanger Marketing Response Rate Results can range from 1% to 5% or more, but on a general basis, you can expect an average of 2% ROI (return on investment).
Yes, it is illegal. The only marketing material that should be on or in mail boxes is material that was sent through the United States Postal Service. Some people think they are getting around that rule by hanging their materials on the mailbox or on the mailbox post.
In general, laws prohibit flyer distribution on private property without the owner’s permission. However, you can slip flyers in door mail slots or post them on homeowners’ doors – though, door hangers and direct mailers might be better options. Again, all you need to do is ask permission.
Soliciting essentially means asking for something. If you are asking for their business by flyer or directly speaking with them it is still soliciting . Few folks are going to personally object to leaving flyers . Most of the folks in an HOA probably did not support the no soliciting policy, they just went along with it.
Place your cards in the doors of local homes – do NOT place them in anyone’s mailbox! Ask a hotel if you can leave your business card in the lobby. There may be out of town guests who need your services! Mail your business cards along with other direct mail pieces to a targeted mailing list.
Do Real Estate Door Hangers Actually Work ? In short, yes. Effective real estate door hangers can position you as the leading agent or investor in a neighborhood, meaning that when it does come time for someone to list their home for sale or explore their options, you are the first name that comes to mind.
The first part of a door hanger strategy is to map out the location where you would like to distribute your newly created door hangers . Assign streets to teams of two distributors, and have one person hand out the door hangers on one side of the street and the other person hand out the hangers on the other side.
Its a numbers game, so make sure you play it right. I usually spend Monday-Thursday passing out flyers , at least 2000 between the four days, and Fridays late afternoons and all day Saturday knocking on doors I put flyers on. But anywhere around 100 a hour is good.
Where to Hang Flyers ? Five Ideas for Flyer Distribution Hang flyers in bus stops. Ask permission to put flyers on school bulletin boards. Place flyers at checkout counters and reception areas. Put flyers on community bulletin boards. Leave flyers in laundromats.