The first decision in Samsung’s marketing strategy was to develop new competitive and promotional strategies. Mr. Yun initiated a new competitive strategy with the goal of developing and marketing superior products while also building an image of Samsung as a stylish, high-quality brand worthy of a premium price.
Beyond its breakdown per country or region, a global marketing strategy almost always consists of several things: (1) uniform brand names; (2) identical packaging; (3) similar products; (4) standardized advertising messages; (5) synchronized pricing; (6) coordinated product launches; and (7) harmonious sales campaigns.
How has Samsung’s global marketing strategy enabled it to compete so effectively against apple ? Samsung regularly launch phones in short time period gap whereas apple only launch one or two product in a year. Prices of Samsung products are also affordable by every class of customers.
Samsung will invest large amounts of money to determine consumer habits. An example of Samsung collecting market research will be an online survey where customers will input what features they would like on a new product.
price skimming pricing strategy
Apple has created a brand personality and culture that’s cool, fun, and friendly — the opposite of some of its competitors. Apple’s marketing strategies include making customers want to belong to that community. Their market share shows just how successful they have been.
8 Steps for Putting Together a Successful International Strategy Set Goals for Your International Strategy . Identify Your Product/ Service. Research New Markets . Understand Your Competition. Plan Your Marketing Strategy . Plan Your International Organizational Structure. Determine Your Distribution Strategy . Assemble a Strategy Document.
As international activities have expanded at a company, it may have entered a number of different markets, each of which needs a strategy adapted to each market. This is called a global strategy . For example , the luxury goods company Gucchi sells essentially the same products in every country.
Four main global strategies form the basis for global firms’ organizational structure. These are domestic exporter, multinational, franchiser, and transnational. Each of these strategies is pursued with a specific business organizational structure (see Table 16-3).
Does Apple or Samsung make more money? Apple’s net sales for the same quarter were more than double that: $53.265 billion. While chalking up twice the revenues, Apple’s operating profits were over five times larger than Samsung IM.
It has a better touch ID and a much better face ID. Also, there is a lesser risk of downloading apps with malware on iPhones than with android phones. However, Samsung phones are also very secure so it’s a difference that may not necessarily de a deal-breaker.
The top 10 Samsung competitors are: Apple , LG Electronics, Sony , HTC, Huawei Technologies, Intel, Electrolux, Lenovo Group Limited, Panasonic Corporation, and Whirlpool.
Target Audience: Samsung’s target audience are people from age 15 to 45 who follow the latest technology trends. Their lifestyles are driven by heavy consumption of TV and digital media, and they are especially engaged in local TV series, as well as celebrities and their aspirational lifestyles.
Samsung continues to serve its loyal customers nationwide by overcoming geographical barriers. As a digital alternative to phone calls, Samsung has also introduced a Live Chat platform designed to provide easy solutions in real-time through simple text messages with customer service representatives.
Samsung realized that to become a global brand , it had to change the perceptions of consumers who felt that it was an OEM player and associated its products with low technology. Generally, consumers in developed markets (such as the US) opted for Samsung when they could not afford brands such as Sony and Panasonic.