Social media marketing allows for more fluid and personalized messaging, but traditional marketing tactics are usually more static with a broader reach of audience . The two approaches also use key performance indicators, or KPIs, differently.
There are many benefits of social media that indicate how social media is more effective than traditional media . These benefits include the ability to communicate with your consumers in a two-way format, developing a long-term following, and being able to quickly promote new products and services.
While social media management focuses more on the use of social media accounts, social media marketing focuses more on creating and executing a strategy to generate leads for your business through your presence on social platforms.
Traditional marketing refers to any type of marketing that isn’t online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, this method of marketing helps reach targeted audiences. Image source: Ads of the World.
Traditional marketing doesn’t allow direct interaction with customers, whereas digital marketing offers a higher level of engagement and interaction. Whether it is through social media comments or email messages, your target audience is instantly connected with you through various digital marketing channels.
One of the reasons social media marketing is so effective is the fact that digital consumers spend 2.5+ hours on social platforms daily. That means for nearly three hours a day, you have a chance to reach your target customers with your products and services.
However, many marketing experts say social media research cannot completely replace traditional marketing research, at least not yet. Many consumers do not use social media or may have social media accounts but rarely or never post or engage others.
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
This can be particularly beneficial if you’re looking to target an older generation who aren’t always as internet savvy as a millennial audience. Likewise, traditional marketing can help you target a specific audience in a geographic area, and remains credible in a time of fake news.
The Different Types Of Social Media Platforms To Serve Ads: Social networking (Facebook, LinkedIn, Google+). Microblogging (Twitter, Tumblr). Photo sharing (Instagram, Snapchat, Pinterest). Video sharing (YouTube, Facebook Live, Periscope, Vimeo).
Creating your social media marketing strategy doesn’t need to be painful. A social media strategy is a summary of everything you plan to do and hope to achieve on social media . It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be.
Below is a step-by-step social media marketing guide to help you identify your social goals, engage audiences and optimize your results: Set meaningful social marketing goals. Research your target audience. Establish your most important metrics. Analyze your competition. Create and curate engaging content.
Let’s have some real-life examples of traditional marketing from different categories mentioned above: Burger King. Google. Magazines for Women. Business Magazines. Branded Magazines like “HOG” Magazine of Harley-Davidson. ZooZoo by Vodafone. Billboard of Coca-Cola with Straw. “Pakka Indian” Marketing Campaign by McDonald’s.
Traditional methods of marketing typically involve advertising through newspapers, magazines, telephone books, radio, and TV. These ads are typically placed for a fee which corresponds to the size of the ad, as well as the medium in which it is published.
Traditional marketing includes any type of campaign, advertising or promotion that has been historically used by companies with consistent success. Types of traditional marketing include newsletters, print collateral and advertising, billboards, newspaper print ads, and even flyers.