The Social Media Marketing Plan for Law Firms Find out What People are Saying about Your Law Firm . Find out Where People Discuss Topics You Care About. Choose Your Platforms, Plan Your Approach. Set Some Goals. Plan Your Content, Set a Policy. Have a Routine. Get Everyone in Your Law Firm Involved.
LinkedIn . LinkedIn remains the most popular social media platform among lawyers in the US, according to the ABA’s 2018 Report—with more law firms using LinkedIn than every other platform. Why is LinkedIn so popular among lawyers? It’s made for professionals.
Advertising and client solicitation According to the ABA’s rules on solicitation of clients, any communication discussing a lawyer’s services through any media may be considered advertising —regardless of whether or not those communications were in a traditional advertising format or on a social media platform.
Marketing to lawyers and law firms can be rather daunting. Define their target audience. Understand what they are truly selling. Determine the best strategic approach for marketing their products or services. Choose the most effective marketing vehicles. Implement all branding and marketing initiatives. Track Results.
Many law firms are looking at the online social media profiles of candidates as part of their background check . But if this process isn’t done correctly and according to the law , hiring managers could be putting themselves at risk for a lawsuit.
Social media is highly effective for law firms to attract new clients. The American Bar Association found that 35% of lawyers who use social media professionally have been able to gain new clients as a result.
Create an optimized Facebook page that includes rich media It is a requirement for using Facebook ads but is also a marketing channel that can help you organically attract interest to your firm . Through your law firm’s Facebook page, you can: Showcase the legal content you’ve created – videos, blog posts, eBooks, etc.
Unfortunately, message content is extremely difficult to obtain directly from Facebook or other social media sites via a civil subpoena .
Here are a few tips to ensure that you’re building the right audience on Instagram : Client profile. Build an “ideal client” profile before you sign up for Instagram . Follow others. Pick appropriate hashtags.
How To Create A Small Law Firm Marketing Strategy Target Local Keywords. Local keywords are the foundation of any successful local SEO strategy. Create Location-Specific Content. Include Online Citations. Manage Online Reviews. Generate Backlinks.
Designing Websites for Personal Injury Attorneys Tell them what you do. (You help people with… Convince them why they should choose you. (Testimonials, past successes, etc.) Reveal who you are. (People want to know who they are going to be working with.) Provide a way to contact you. ( Phone, Chat, or Form)
In videos, you can address questions about a specific legal topic ‒ something that you receive the most inquiries about. Alternatively, you can solve a legal issue and cover it on social media. You can also encourage previous clients to make a review of your firm on social media, online directories, or Google.
Starting Your Own Law Firm Checklist Develop a Business Plan. Chalk out a detailed business plan before starting a law firm . Choose a Practice Area. Name Your Firm . Form Your Own Entity. Select a Location. Get Office Furniture, Equipment and Supplies. Build a Network. Join Local Organizations.