Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name.
A bachelor’s degree is required for most sports marketing positions. Some employers prefer a bachelor’s degree in advertising or journalism.
What is a Sports Marketing Major ? As a sports marketing major , you will take a variety of courses in marketing , business, economics and law to develop your skills and knowledge for a career in the field.
Perhaps the best way for managers to prepare for that is through an Integrated Marketing Communications specialty. Most often IMC specialties or coursework can be found in master’s in marketing or master’s in communications degree programs.
Further BLS data on the salaries for marketing managers connected to spectator sports suggest annual mean wages that vary from $115,000 to $117,000. Deals with multimillion dollar sports stars may also result in lucrative bonuses and valuable professional relationships.
A career in Sports Marketing is excellent for people who want a job that involves both business skills and their love of sports . Luckily, the sports industry relies heavily on marketing and corporate sponsors to generate revenue, so there are many different kinds of jobs available for sports -minded people.
Careers in Sports Marketing Account Coordinator. Sports Administrator. Development Director. Corporate Sales Director. Sports Marketing Account Executive. Sports Marketing Account Manager. Director of Ticketing and Finance. VP of Business Development.
Sports marketing is a growing specialization within the field of professional marketing . With the introduction of e- sports and the increasingly global face of traditional athletics , sports marketing jobs have been exploding: it’s one of the fastest- growing specialties within the marketing industry.
5 Successful Sports Marketing Examples in 2019 Nike Women’s World Cup. Nike celebrated women athletes in their marketing campaign days before Women’s World Cup. Adidas Dare to Create. Nike Dream Crazier. Wimbledon The Story Continues. BudWeiser Lionesses. Use Storytelling. Stand for a Cause. Go Where The Fans Are.
As a general rule, you will need a Bachelor’s degree to get into sports marketing . The areas of study that will make you the most competitive are marketing and journalism. But other related degrees that can open the door include: Business Administration to develop your business skills.
Sport Marketing provides consistent, extended exposure throughout an event, to a captive audience. Another important asset of Sport Marketing is the consumer loyalty demonstrated by fans and the influence the team and its athletes have in their community.
Good choices include Indiana University, which has a kinesiology, sports marketing , and management program that allows students to gain real-world experience at one of the many local pro sports franchises; Full Sail University in Florida, which has a direct partnership for internships and recruitment with ESPN; and
At a minimum, marketers need to do reporting, which is based on math . There are a wide variety of math skills that marketers should have. These include statistics, geometry, economics, finance and even calculus. These all have practical applications: understanding the customer, delivering value and measuring ROI.
Marketing is a good major because it’s extremely versatile and can lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors can pull in $50k to $200k a year.
Illuminating the Marketing Picture. There are three primary types of marketing information marketers use to gain insights that will contribute to wise marketing choices: internal data, competitive intelligence, and marketing research.