The Best Marketing Campaigns of All Time Nike : “Just Do It” Campaign. Apple: “Get a Mac” Campaign. Pepsi: “Is Pepsi OK?” Campaign. IHOP: “IHOb” Campaign. Absolut Vodka: “The Bottle” Campaign. Red Bull: “Stratos” Campaign. Marlboro: “The Marlboro Man” Campaign. Dos Equis: “The Most Interesting Man in the World” Campaign.
Typically, a marketing campaign is a planned sequence of activities and processes which promote an individual product, service, or resources. The most successful marketing campaigns incorporate a range of sophisticated tools, but they are underpinned by comprehensive planning and research.
Here are some of the common KPIs you should measure for each of your campaigns , regardless of the type, channel or medium: Return on Investment (ROI) Cost per Win (Sale) Cost per Lead. Conversion Rate (or Goal Completion Rate) Incremental Sales. Purchase Funnel. Customer Lifetime Value.
Types of Marketing Campaigns Product Marketing Campaign . Brand Development Campaign . Email Marketing Campaign . Content Marketing Campaign . User-Generated Content Campaign . Public Relations / Awareness Campaign . Direct Mail Campaign . Affiliate Marketing Campaign .
Great marketing is not (just) about fancy creative, or huge budgets – it is about doing something that makes a customer undertake an action that helps fulfil the objectives of your business – this might result in a customer wanting to find out more about your brand or product/service; they might change their behaviour;
So let’s get started! Coca-Cola’s “Share a Coke” We’re going to start this list with one of the best content marketing examples from a big brand – Coke. Make-A-Wish Batkid Campaign. General Electric’s #GEInstaWalk. Charmin’s Sit or Squat App. Hootsuite’s Game of Social Thrones Video.
4 Types Of Marketing Plans And Strategies Market Penetration Strategy . Market Development Strategy . Product Development Strategy . Diversification Strategy .
The five elements of successful marketing It’s targeted. Defining your target market helps you to focus your marketing efforts on the most profitable segment(s) of your market, the people who are most likely to buy from you. It’s customer-focused. It appeals to emotions. It proves your value and claims. It calls them to act.
Here’s an overview of the most effective digital marketing strategies and when they work best. Search Engine Marketing (SEO & PPC) Content Marketing. Social Media Marketing. Email Marketing.
Here are 10 KPIs every marketer should be measuring: Sales Revenue. Cost Associated Per Lead Acquisitions. Customer Lifetime Value. Online Marketing ROI. Site Traffic : Lead Ratio. Marketing Qualified Leads : Sales Qualified Leads. Form Conversion Rates. Organic Search.
For most businesses the primary measures of marketing success are more sales, more profits and greater brand recognition.
These 7 elements are: product; price ; place; promotion ; people ; process and physical.
3 ‘ Types’ Of Markets Every Entrepreneur Should Know About New Markets . Existing Markets . Clone Markets .
The 3 Major Types of Digital Marketing Campaigns Acquisition campaigns acquire new prospects and customers. Monetization campaigns generate revenue from existing leads and customers. Engagement campaigns create communities of brand advocates and promoters.