There are nine major steps required to develop a well-crafted, strategic marketing plan : set your marketing goals, conduct a marketing audit, conduct market research, analyze the research, identify your target audience, determine a budget, develop specific marketing strategies, develop an implementation schedule for
Nedra starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process : analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.
The Planning Process: Five Essential Steps Step 1 – Establish Your Objectives . To navigate the road to retirement, you must first map out your destination. Step 2 – Determine Your Investment Style. Step 3 – Evaluate Investments. Step 4 – Choose an Appropriate Investment Plan. Step 5 – Execute and Periodically Examine the Plan.
7 Steps in Creating a Marketing Plan Do Your Research. Get a hold of data to inform your strategy all the way down the line. Write a Brand Summary. Start from the beginning. Define Your Target Audience. Who is your target audience? Add a Situational Analysis . Outline Marketing Objectives. Create the Marketing Strategy. List the Tactics and Implementation.
Stages in the Product Lifecycle There are four stages in the product life cycle: introduction, growth, maturity, and decline. Life Cycle: Firms’ products progress through the stages of development, which is indicated by their changing profits over time.
a systematic approach to the achievement of marketing goals. Steps in the process include situation analysis; setting of objectives; strategy formulation; development of action programs; implementation; and control, review and evaluation.
The social marketing process consists of five stages, each of which involves its own set of activities: Formative evaluation and planning . Message and materials development. Pretesting and campaign adjustment. Implementation and materials dissemination. Impact evaluation and feedback.
There are two types of social marketing: Operational social marketing and strategic social marketing. Operational social marketing is used to change behavior, whereas strategic social marketing is used to form new policies and development strategies .
Social marketing seeks to influence and change behaviour to benefit the target audience and society at large. In previous editions of this workbook we took participants through a proven process for developing their social marketing strategy and plan .
The six steps are: Step 1 – Identifying problems and opportunities. Step 2 – Inventorying and forecasting conditions. Step 3 – Formulating alternative plans. Step 4 – Evaluating alternative plans. Step 5 – Comparing alternative plans. Step 6 – Selecting a plan .
There are three major types of planning, which include operational, tactical and strategic planning.
Step 1 – Review or develop Vision & Mission. Step 2 – Business and operation analysis (SWOT Analysis etc) Step 3 – Develop and Select Strategic Options. Step 4 – Establish Strategic Objectives . Step 5 – Strategy Execution Plan . Step 6 – Establish Resource Allocation. Step 7 – Execution Review.
The 4 Ps are Product, Price, Promotion and Place – the four marketing mix variables under your control. The 3 Cs are: Company, Customers and Competitors – the three semi-fixed environmental factors in your market.
The 5Cs are Company, Collaborators, Customers, Competitors, and Context.
How to create a marketing plan : Write a simple executive summary. Set metric-driven marketing goals. Outline your user personas. Research all of your competitors. Set accurate key baselines & metrics. Create an actionable marketing strategy. Set tracking or reporting guidelines.