The ultimate goal of marketing communication is to increase sales of your company’s products and services. When you stay in touch with customers, treat them as valued assets and invite feedback, you build the foundation for profitable long-term relationships.
The goal of IMC is to generate short-term financial returns and build long-term brand value.
Communication can be defined as a process of exchanging of information from one person to another through an effective medium of exchange. Marketing is principally about communication . Communication is the only key through which the marketers can spread the word about their products to the customers.
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications , or IMC , as we’ll call it, means integrating all the promotional tools, so that they work together in harmony.
The promotional mix is made up of five elements, shown below: Advertising (TV, radio, press, PPC) Advertising covers all avenues where a business pays for their message to be broadcast. Direct marketing & digital marketing (email, social media, gamification, etc) Public relations (PR) Personal selling . Sales promotion .
Integrated Marketing Communications ( IMC ) is a strategic, collaborative, and promotional marketing function where a targeted audience receives consistent and persuasive brand messaging through various marketing channels in an integrated way to move buyer’s through the decision making process.
Which of the following is central to the definition of marketing communications ? All marketing mix variables, and not just promotion alone, can communicate with customers. Julie and her department are responsible for making brand-level fundamental and implementation marcom decisions.
Good direct marketing campaigns focus on promoting a specific product or service, and call on your customers to act — to receive further information, register their interest, visit your website, make a booking or a purchase.
What is the major difference between social responsibility and marketing ethics ? Social responsibility deals with the total effect of marketing decisions on society, whereas marketing ethics relates to individual and group evaluations in marketing situations.
Marketing is important because it allows businesses to maintain long-lasting and ever-present relationships with their audience. It is not a one-time fix, it is an ongoing strategy that helps businesses flourish. It engages: Customer engagement is the heart of any successful business – this is especially true for SMBs.
Culture has a great impact on international marketing . A marketer must have to study about the local culture in-depth before offering a product to them. Because of every marketing promotion has done to promote the product i.e. communicating product feature to the customers and influence customers to buy it.
Marketing communication involves sharing of meaning, information and concepts by the source and the receiver about the products and services and also about the firm selling through the devices of promotion via, advertising, publicity, salesmanship and sales promotion.
Simply put, employing integrated marketing communications campaigns allows you to create a unified marketing strategy that potentially delivers incredible benefits. Not only does it boost sales and profits, but it also sharpens your competitive edge, and improves brand loyalty.
For example , integrated marketing communication ( IMC ) employs several channels to convey the campaign messages. This enables prospects and customers to interact with your brand via their preferred channel. That’s why integrated marketing strategies are often called integrated marketing communications or IMC .
Components of IMC include: the foundation , the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.