Tim Hortons aims to offer superior quality products and services for its customers and communities through leadership, innovation and partnerships. This is reflected in their vision statement, which sets the company’s overall goal as: to be the quality leader in everything they do (Tim Hortons: Fresh cup of coffee).
Primary Target Audience: · Tim Hortons main target audience is business people and working adults, families and students from lower and middle class. It markets its brand toward families with young children through the sponsored sports teams and free community swim and skate days.
Warm Beverages Green Tea. 0 Calories, 0 Fat (0 Sat, 0 Trans), 0g Sodium, 0g Sugar. Peppermint Tea. 0 Calories, 0 Fat (0 Sat, 0 Trans), 0g Sodium, 0g Sugar. Dark Roast Coffee. 0 Calories, 0 Fat (0 Sat, 0 Trans), 0g Sodium, 0g Sugar. Iced Coffee with Milk. Oatmeal – Mixed Berries. Greek Yogurt Parfait (Vanilla or Strawberry)
A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.
Tim Horton’s core values include “make a difference, customer first, personal excellence , cooperation , and stewardship .” Since the first store opened in Hamilton, this company has shown that it values the spirit of ‘winning together.
4,286 Tim Hortons locations
Always fresh. Always Tim Hortons . The slogan used by Tim Hortons in the early years was ”Your Friend Along the Way.” Other slogans include “You’ve always got time for Tim Hortons “ and “It’s Time for Tims.” Their current slogan is ”Always Fresh.” Top 3 Competitors: 1.
Tim Hortons competitors include Starbucks , McDonald’s , Dunkin’ Brands , Burger King and large.
This statistic shows the advertising spending of Restaurant Brands International worldwide from 2013 to 2019. Restaurant Brands International, parent company of Burger King, Tim Hortons and Popeyes spent around 858 million U.S. dollars on advertising in 2019.
The 11 Best Tim Hortons Menu Items Timbits. Step aside, Munchkins, you’ve met your match. Grilled Cheese. Tim Hortons really knows how to make cheese and coffee. Pulled Pork Sandwich. A recent addition to the menu, this pulled pork sandwich has gotten great reviews. Cookies. Muffins. Pretzel Bagels. Chocolate Cheesecake Donut. Cinnamon Rolls.
The 10 Best Tim Hortons Donuts, Ranked Honey Cruller . As one student described it, ” Honey Cruller is hands down the best.” Coming in at number one, this donut is a clear winner amongst university students. Sour Cream Glazed . Boston Cream . Canadian Maple . Chocolate Dip . Vanilla Dip . Apple Fritter. Honey Dip .
Also new to the menu starting May 15 are the new Tim Hortons Creamy Chill beverages. Available in three flavours, these cool, creamy beverages are our take on a shake, combining real cream and delicious layers of either strawberry, vanilla, or chocolate.
The 7 P’s of marketing include product, price, promotion , place, people, process, and physical evidence. Moreover, these seven elements comprise the marketing mix. This mix strategically places a business in the market and can be used with varying levels of force.
The four Ps of marketing: product, price, place and promotion . The marketing mix can be divided into four groups of variables commonly known as the four Ps: Product: The goods and/or services offered by a company to its customers. Price: The amount of money paid by customers to purchase the product.
Following are the different types of marketing strategies available. Paid advertising . This includes multiple approaches for marketing. Cause marketing . Relationship marketing . Undercover marketing. Word of mouth. Internet marketing. Transactional marketing. Diversity marketing .