Upstream and downstream marketing

Upstream and downstream marketing

What is a downstream strategy?

Downstream marketing is what most people view as ‘classic marketing’. It focuses on short-term sales and supporting direct sales forces. It involves advertising, promotion, brand-building and communicating with customers through public relations, trade shows and face-to-face.

What is upstream and downstream communication?

Upstream traffic refers to data that is sent from a computer or network. This includes all types of outgoing data, such as sending an e-mail message or uploading a file. Downstream traffic refers data that is received by a computer or network.

What is downstream social marketing?

Although no formal definitions of these terms exist, in simplistic terms, ‘ downstream ‘ refers to the application of social marketing principles and practices to influence individual behaviour whilst the term ‘upstream’ is used to denote the use of social marketing’s to change what are perceived as the root causes of

What is downstream competitive advantage?

Downstream competitive advantage , in contrast, resides outside the company—in the external linkages with customers, channel partners, and complementors. It is most often embedded in the processes for interacting with customers, in marketplace information, and in customer behavior.

What are downstream and upstream sales?

Upstream and Downstream sales are normally associated with inter-company sales . Upstream is a subsidiary selling into the parent entity; while downstream sales are from parent to subsidiary. Financially, it usually refers to loans, since dividends and interest generally flow upstream .

What is the goal of a downstream strategy?

Downstream activities usually focus on short-term sales and directly support any current sales functions. Anything the marketing team introduces to help the sales team with its next campaign is classed as a downstream activity and, for this reason, decisions should always be coordinated with sales.

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What is a good downstream speed?

Generally, a good upload speed to shoot for is 5 Mbps. However, most of the time, you don’t have to worry about upload speed when choosing an internet plan. Asymmetric DSL (ADSL) usually has speeds up to 1.5 Mbps, while cable internet can have upload speeds from 5 Mbps to 50 Mbps.

What is a downstream device?

A downstream device can be any application or platform that has an identity created with the Azure IoT Hub cloud service.

What are downstream channels?

Downstream channels , or “download speed,” refers to the data that your computer receives from the Internet. When you use your computer to download music, podcasts, games, apps, pictures or other web content, you are using your computer’s downstream bandwidth.

What is the difference between upstream and downstream?

It’s not unusual to hear people involved in production make frequent reference to ” upstream” and “downstream ” parts of the process. Upstream refers to the material inputs needed for production, while downstream is the opposite end, where products get produced and distributed.

What is social marketing strategy?

Social marketing aims to develop and integrate marketing concepts with other approaches to, in turn, influence behaviors that benefit individuals and communities for the greater social good. A plan for implementing a social marketing campaign , will guide development, implementation, and evaluation.

What is upstream influence?

Upstream SDOH refers to the macro factors that comprise social-structural influences on health and health systems, government policies, and the social, physical, economic and environmental factors that determine health.

What are downstream sales?

A downstream sale is a sale where a parent company sells land, goods, services, or inventory to one of its subsidiaries. The difference between the treatment of downstream and upstream sales is the effect these transactions have on the controlling and non-controlling interests.

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What is upstream and downstream in pharmaceutical industry?

Upstream processes are those in which biological materials are either obtained from an outside source or inoculated and grown in culture, under controlled conditions, to manufacture certain types of products. Downstream processes are those in which the products are harvested, tested, purified and packaged.

What does moving upstream mean?

Something that is moving upstream is moving toward the source of a river against the current, from a point further down the river. Something that is upstream is toward the source of a river.

Jack Gloop

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