Upstream vs downstream marketing

Upstream vs downstream marketing

What does upstream and downstream mean in business?

The terms upstream and downstream oil and gas production refer to an oil or gas company’s location in the supply chain. Upstream oil and gas production is conducted by companies who identify, extract, or produce raw materials. Downstream oil and gas production companies are closer to the end user or consumer.

What is a downstream strategy?

Downstream marketing is what most people view as ‘classic marketing’. It focuses on short-term sales and supporting direct sales forces. It involves advertising, promotion, brand-building and communicating with customers through public relations, trade shows and face-to-face.

What is upstream and downstream communication?

Upstream traffic refers to data that is sent from a computer or network. This includes all types of outgoing data, such as sending an e-mail message or uploading a file. Downstream traffic refers data that is received by a computer or network.

What is downstream competitive advantage?

Downstream competitive advantage , in contrast, resides outside the company—in the external linkages with customers, channel partners, and complementors. It is most often embedded in the processes for interacting with customers, in marketplace information, and in customer behavior.

What is downstream and upstream process?

The manufacturing production process can be pictured like a river. Upstream refers to the material inputs needed for production , while downstream is the opposite end, where products get produced and distributed.

Is LNG upstream or downstream?

Products. Some of the products commonly associated with the Downstream sector include: Liquified Petroleum Gas (LPG) Liquefied Natural Gas ( LNG )

What is the goal of a downstream strategy?

Downstream activities usually focus on short-term sales and directly support any current sales functions. Anything the marketing team introduces to help the sales team with its next campaign is classed as a downstream activity and, for this reason, decisions should always be coordinated with sales.

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What is downstream social marketing?

Although no formal definitions of these terms exist, in simplistic terms, ‘ downstream ‘ refers to the application of social marketing principles and practices to influence individual behaviour whilst the term ‘upstream’ is used to denote the use of social marketing’s to change what are perceived as the root causes of

Why is downstream processing necessary?

Downstream processing involves multi-step procedures for the recovery and purification of products of interest [115]. From a commercial point of view, the most important objective in downstream processing is to maximize product recovery and, at the same time, minimize the cost of production [115].

What is a good downstream speed?

Generally, a good upload speed to shoot for is 5 Mbps. However, most of the time, you don’t have to worry about upload speed when choosing an internet plan. Asymmetric DSL (ADSL) usually has speeds up to 1.5 Mbps, while cable internet can have upload speeds from 5 Mbps to 50 Mbps.

How many upstream channels should I have?

Upstream power level limits depend on the number of upstream channels locked. For some networks, the power limits for 3 to 4 channels are 35 to 51 dBmV. Ideal levels are approximately 40 to 50 dBmV for single channels , 37 to 48 dBmV each for 2 to 4 channels .

What are downstream channels?

Downstream channels , or “download speed,” refers to the data that your computer receives from the Internet. When you use your computer to download music, podcasts, games, apps, pictures or other web content, you are using your computer’s downstream bandwidth.

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What are downstream sales?

A downstream sale is a sale where a parent company sells land, goods, services, or inventory to one of its subsidiaries. The difference between the treatment of downstream and upstream sales is the effect these transactions have on the controlling and non-controlling interests.

What is a downstream product?

Downstream operations are the processes involved in converting oil and gas into the finished product . The closer an oil and gas company is to the process of providing consumers with petroleum products , the further downstream the company is said to be.

What is downstream value chain?

The downstream part of your value chain looks more closely at the customers, consumers, re-users and recyclers. Your downstream value chain is generally classified as what happens once a product or service has left your door. There are risks and opportunities at any stage of a product’s or service’s life cycle.

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