real time bidding
Real-time bidding ( RTB ): Prices online inventory via an auction.
One of the most remarkable facts about RTB is the speed of the auctions in the ad exchanges – each transaction takes about 100 milliseconds (a 10th of a second).
* Reason-to-believe : The idea of positioning and gaining a unique position in customer’s minds and hearts. Establishing brand identity using the concepts of value; values; personality; attributes; and benefits. A reason to believe should always accompany your .
Key characteristics that define a true DSP : The DSP must provide a fully self-service interface. Clients should be able to have complete control via the interface and build an expertise around its use. The DSP must remain neutral and have zero allegiances to any publishers, exchanges, data providers or other vendors.
RTB – Return to Base.
CPL : Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead.
A DMP is used to store and analyze data , while a DSP is used to actually buy advertising based on that information. Information is fed from a marketer’s DMP to its DSP to help inform ad buying decisions, but without being linked to another technology, a DMP can ‘t actually do much.
OpenRTB is a platform and protocol for Real-Time Bidding ( RTB ) in the process of digital online advertising. Real-time bidding is a method of transacting media that makes it possible for a single ad impression to go up for bid in real-time.
A bid request is a function that is triggered when a user visits a web page with ad units on it. It then fetches ads from ad networks to fill in the specific ad units for a unique user.
The request goes from the publisher to an ad exchange, which submits it and the accompanying data to multiple advertisers who automatically submit bids in real time to place their ads . Advertisers bid on each ad impression as it is served . The impression goes to the highest bidder and their ad is served on the page.
3 Yield Optimization Tips for Publishers (Part One) Understand the metrics that matter most by analyzing historical data. Perform a general site audit and start by analyzing historical visitor data to determine which metrics matter most to your organization. Leverage your math skills. Understand the impact of unsold inventory.
Real-time bidding refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes a webpage to load. Those auctions are often facilitated by ad exchanges or supply-side platforms.