Affinity marketing is a concept that consists of a partnership between a company (supplier) and an organization that gathers persons sharing the same interests to bring a greater consumer base to their service, product or opinion. This partnership is known as an affinity group.
An affinity program is a partnership between a nonprofit organization and a business, where the business offers exclusive services or rates to members, while the nonprofit earns a portion of the sale.
Affinity + Describes how well a media audience matches with a specific audience. In other words, it means that with high affinity may be a “small spills” by advertising in the media.
When we talk about co – branding and affinity marketing , we’re referring to two individual brands that partner together to create a product. Whatever that new product is, it’s a representation of both brands involved. There is no new product involved, but together, their services offer added value to the customer.
An Affinity Discount refers to when insurance companies offer discounts based on your membership to a common (and pre-approved) organization. This can be business organizations, clubs, fraternities or sororities.
Social affinity is generally thought of as “marriage” to ideas, ideals and causes shared by a tight community of people.
Relationships of Affinity – Two people are related by affinity if they are married to each other, or if one person is related by consanguinity to the other person’s spouse.
Private employers are not required by federal law to have workplace affinity groups . Many employers choose to recognize and support these groups because of the benefits they provide to both the employer and its employees and the business purposes they serve.
You can start an affinity group in your workplace, as long as you have an interested group of people, a clear goal and enthusiastic support. Set a clear goal. Identify your supporters. Pitch your group. Use your resources to your advantage. Structure your meetings. Decide who will do what.
Google defines custom affinity audiences as letting advertisers define whom they want to reach across the web, on any screen. By factoring in consumers’ most recent passions and ongoing interests, your message always reaches the right users. Once selected, create your own specific audience.
How to Create a Custom Affinity Audience Create a new Display Campaign (or edit an existing one) Go to Audiences . Select Affinity and Custom Affinity . At the bottom, select Custom Affinity Audience . You are now given the option to name your new audience and input specific interests, URLs, places, and apps.
One reason for collaboration is to open new, complementary markets and get your brand in front of potential customers. A collaboration will vastly increase your brand reach as you’re talking to two sets of customers rather than one and gives a signal from one brand that the other brand can be trusted.
Establish Credibility – Co – branding enables businesses to build or enhance their brand by partnering with another respected business. Two brands coming together establishes credibility because each company is able to highlight and reflect each other’s assets and thus strengthen their position in a given market.
Taco Bell and Frito Lay advertised the Doritos Locos Taco by wrapping the taco in a classic Doritos bag, reflecting the co – branding partnership and appealing to both brands ‘ audiences. The Doritos Locos Taco’s extraordinary success is yet another example of why co – branding can boost reach and sales for both brands .